This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.
Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.
Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.
The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results. Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.
The LinkedIn Branding Book is here to fast-track and ensures your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand.
Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.
If you want to invest in your and your business’s success, we wrote this book for you.
Michelle B Griffin & Michelle J Raymond
THE POWER OF TWO: Meet The Authors
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
The LinkedIn Branding Community was launched in early 2022 as a LinkedIn Audio show followed by their podcast and book that showcases their Brand Squared System™ methodology to pay these lessons forward. Their mission is to bond together powerful and impact-driven professionals who are building successful brands and businesses to rise up and stand out on LinkedIn and beyond.
Join our #MichelleSquared Community – here
The LinkedIn Branding Book Reviews
“The LinkedIn Branding Book is a must have for your business bookshelf! I had the privilege of reading an ARC and devoured the book in a few hours. There is so much packed into this book which is brilliantly supplemented with podcast episodes that dive deeper into the specific topic. Both Michelle B. Griffin and Michelle J. Raymond are exceptionally skilled at what they do and perfectly complement one another. This is reflected in the way The LinkedIn Branding Book brings together a tactical approach with real and relatable personal experiences from both the authors. The marriage of their Brand DNA is strong indeed!
This easy-to-read book includes clear action items that everyone can take. There will be no need to hesitate or contemplate; you will take the action and make progress. Whether you are a “plan everything out” or “jump right in kind of person”, you will be able to relate to the stories and experiences of both authors. They share their own experiences clearly and with full transparency. They are easy to relate to and leave you feeling empowered to act for your own personal or business brand. To help make sure you take the actions you need to take, they even include access to a workbook.
I just finished reading The LinkedIn Branding Book and my first impression is that this is clearly so, so much more than a collection of LinkedIn posts in a binding.Many “influencers” repackage their social media content into blogs and then turn those blogs into books — but not #MichelleSquared. Their depth of expertise is apparent in every paragraph. The substance is sublime, and the the delivery is divine. Equal parts frank and friendly, the two Michelles have stuck the perfect balance between having zero fluff and leaving no stone unturned.In a world of lackluster, self-published, how-I-did-it-and-you-can-too advice, Michelle B Griffin and Michelle J Raymond deliver a masterpiece on why branding is important, how it works, and what you need to do to get it right.