Dear Reader,

This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.

Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.

Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.

The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results. Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.

The LinkedIn Branding Book is here to fast-track and ensures your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand.

Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.

If you want to invest in your and your business’s success, we wrote this book for you.

Michelle B Griffin & Michelle J Raymond
AKA #MichelleSquared