Secrets About LinkedIn Company Pages Exposed
Before we go any further, I just want to share that this week I was giving myself a high-five for hosting a super successful LinkedIn Live event. If you follow my content you know I do weekly shows and sometimes multiple so why was this one such a big deal?
It was a big deal for me as my guest for the episode was Michelle Berg – LinkedIn Pages Product Marketing team. Having the LinkedIn team come on the show was an acknowledgement of the work I’ve been doing in the space to educate and inspire others to take action with their LinkedIn Company Pages. Having 300 attendees was even more amazing.
Enough about me.
If you missed The Good for Business Show LinkedIn Live, don’t worry you can catch the replay here. Or watch on YouTube below. (Don’t forget to subscribe when you are there and give the video a like/comment to help me out.)
Common LinkedIn Pages Myths Debunked
Here is a quick summary of some of the topics we covered. Honestly, make time and go back and catch the replay of the LinkedIn Live or podcast and hear it direct from Michelle.
LinkedIn Doesn't Listen To What Businesses Need From Pages. FALSE
Actually, that is exactly what the Product Marketing team do. They listen to user feedback, watch for trends and are always on the lookout for ways to improve.
If you haven’t joined the Page Administrators Group already this is the place to share your ideas. it is a Page owned by the LinkedIn team. Join the group here.
LinkedIn Company Pages Are Only For Large Enterprises and Not Small Businesses. FALSE
There are more than 57M Pages on LinkedIn (Source: LinkedIn) and you might be surprised to know that small business Pages are the majority and are the area of growth. LinkedIn recognises that the cold start-up process is difficult for small business and are working on ways to help with this (Hint: 250 invite credits for Page Admins will help a lot!)
LinkedIn for B2B Growth Podcast Episode
Subscribe / Follow / ⭐⭐⭐⭐⭐Rate The LinkedIn for B2B Growth Podcast. The podcast is available on all major podcast platforms.
LinkedIn Restrict Organic Reach So that Pages will Pay for Ads. FALSE
This is probably one of the most common myths we were able to bust. Yes, LinkedIn is aware of the priority of brands wanting to have visibility and this is falling short. This however is not a deliberate plot to encourage ad spending. Actually, it’s quite the opposite.
Listen to what Michelle had to say on this. Certainly gives me hope for the future of LinkedIn Pages.
Why Does It Always Feel Like I Get Company Page Features Last?
Maybe this isn’t a myth but it is certainly a frequent topic of conversation as F.O.M.O kicks in. Long story short – there is a process that LinkedIn follow to ensure that when the feature is fully rolled out it works as intended for all. With no unintended consequences.
LinkedIn Company Page new features go through Alpha Testing, Beta Testing, and Staggered rollout. It really is just luck of the draw who gets what first.
LinkedIn Company Page New Features
Of course, I would have loved to share the inside scoop but I didn’t want Michelle to end up in LinkedIn jail (which is not real by the way). All you need to know is that a growing team at LinkedIn eats, breathes and dreams of ways to help Pages of all sizes get involved in more conversations for their brands.
The focus is 100% on making conversations for brands as their research all indicate members on the platform want to engage with brands they know, like and trust.
The future is bright for LinkedIn Company Pages. There is only going to be an upside for those that invest in building their community. I certainly learnt a lot about the direction of Pages and how the team is working to improve the overall experience.
If you have read this far and are still not sure how to use LinkedIn to grow your business then it’s time to reach out.
I want to work with Ambitious, Innovative and Purpose Driven businesses and their teams to be ⭐Top of Mind, ⭐First Choice, ⭐Only Choice.
Email: firstname.lastname@example.org to book a time to discuss your tailored business LinkedIn Growth & Engagement plan.
Michelle J Raymond is the Chief LinkedIn Strategist at her company B2B Growth Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. Michelle specialises in helping small to medium business owners make a real impact in business. As a leading global authority on LinkedIn Pages, her passion is to change the world by doing good business with good people.