Good for Business Show - LINKEDIN SURVIVAL GUIDE FOR EMPATHS

LinkedIn Survival Guide for Empaths – Podcast Show Notes

Episode Overview

Not everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn.

Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran at My Super Connector.

  • What exactly is an empath, a highly sensitive person and introvert?
  • What can be the challenges of LinkedIn for these empaths, HSP’s and introverts?
  • Practical strategies to avoid overstimulation on LinkedIn
  • Dealing with LinkedIn content that is an empathy trigger
  • How to build a strategic LinkedIn community?

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Michelle J Raymond: [00:00:00] Welcome everybody to The Good For Business Show. I’m your host, Michelle J. Raymond and I am joined by the wonderful Jen Corcoran.

Jen Corcoran: Thanks so much for having me, Michelle. It’s great to chat to you on the other side of the world. So like you, I’m a LinkedIn trainer and consultant, and I specialize in helping service-based female entrepreneurs. And my absolute favorite clients are introverts, empaths and highly sensitive people like myself, because we are different.

And I think the non HSP way of marketing doesn’t really resonate or align with us. So I help my clients to really polish up their profile and to connect with finesse, in a way that feels aligned to their personality, their goals, and their energy. Because I’m all about the energy and as an introverted empath, and a HSP, I have to really manage my energy.

So I’m really excited to be chatting about this topic today with you.

Michelle J Raymond: And it’s a really interesting conversation. So we’re going to give people probably two different perspectives. What you and I [00:01:00] are opposites in. So I’m the typical extrovert. I love being around people, you’re the introvert that has to manage the impact of people around you. But we’re both HSPs, so that’s a highly sensitive person.

So yeah, it’s going to be interesting. I’m curious to hear how it plays out for you on LinkedIn and I’m sure, one of the things that I’ve learned about LinkedIn is there’s no one size fits all on any of this. I think sometimes where people come unstuck is they’re trying to mold into somebody else’s way of doing things and it just comes completely sideways.

There’s going to be some people that are joining us today, Jen, that don’t actually know what is an empath or a highly sensitive person or an introvert that we’ve just been talking about.

Jen Corcoran: Yeah, I think an empath really is all about the feels. So it’s basically you feel everything. So I can go into any room, whether it’s a virtual room or a physical room, and I can feel all the energy from the people that are [00:02:00] like my friends.

So I can feel if someone’s had a fight, if they’re in a bad mood, if they’re pretending to be in a good mood, it’s like a kind of magical antenna and I can just pick it up. So I have to be really guarded with my energy and surround myself with energizers versus drainers the whole time. That’s the empath thing. You just constantly feeling everybody’s feelings and as well, you’ve got deep feelings yourself

A HSP. I’m pretty new to it all if I’m honest. So I read this book The Highly Sensitive Person by Elaine N. Aron, less than a year ago and it was like a million light bulbs going off. That I was a HSP. Because before I just kind of labeled myself, initially as an introvert and then an introverted empath and then reading that book, it was like, wow. So basically a HSP. I used to think sensitivity was all about just the brain and you know, you’re a bit emotional, you take things to heart. But then [00:03:00] reading that book, it made me realize that we have a different nervous system.

So it’s physical as well. And I’ve always really been able to feel things with my body. My husband, Mike is always like joking and telling me stop body scanning. And then I read in that book it was kind of like, ah, there’s a reason I body scan. I’m just really in tune with my body and how I feel. So it was really eyeopening for me, to learn that like one in five people like your good self are HSPs. Because I always thought I was like, this all bull. Cause one of the, one of the features really is your mind never switches off.

From the minute you wake up, to the minute you go to sleep, I’m constantly thinking. And I always thought it was just me. And if I’m honest, I thought because my mother has got mental health issues, I always thought maybe I’ve got something here that just can’t switch me off. So I never really openly said it to people, but I think people knew I’m constantly thinking. Really deep. Have this big inner world going on.

Like I’ve got super imagination and I spend a lot of [00:04:00] time inside my head. I think, yeah, if anyone’s wondering if you are one do read it because 70% are introverts. But 30% are extroverts and I’ve got extroverted friends who are HSPs. So I think it’s just, we go really deep. All HSPs are empaths.

So we pick up on all the feels. I suppose, what I initially thought was a negative, like, you know, the word sensitive sadly has become a negative out there. Now I think of it as my superpower that I can actually pick up on these things when I walk in the room. I know other people can’t and that actually blows my mind, because I think any frustrations I ever had in life, it was kind of like, why can’t they see that Mary is not right?

And it was kind of like, well, I was the only HSP in the rooms so I could pick up on that. So I’ve learned that it’s a bit of a super power. I think coming back to the introvert, I think a lot of people, there’s a lot of stereotypes and myths about introverts and I think for a start there are two different types.

So there’s a fact focused introvert and there’s a [00:05:00] connection focused introvert and we’re very different. I’m a connection focused introvert. And I actually can’t really connect with the fact focused introvert, because we come at it from totally different angles. Introverts can do anything that an extrovert can do. So we can do the public speaking. We can do the networking and we can do the video. It’s just it doesn’t give me the energy the way it gives Michelle the energy. So we can do the hanging out with friends, it’s just afterwards, we have to plug in and re-energize. I don’t get energy from people the way Michelle does.

I can have a really nice time with people, whether it’s like one-to-one or a group, but afterwards I have to always factor in that downtime to unplug. Especially if I do something that is very non-introverted. I stand up in a room of like 250 people and do a talk.

I’m going to be lying down on the couch directly after that. So yeah, for me, it’s all about the energy really, as opposed to the [00:06:00] stereotype that we’re all like shy, wallflowers. We’re not social. I it’s just all about the energy and don’t get me wrong, I can be shy and I can want to be under the radar and I’m completely happy not being in the spotlight. That is my happy place, but we can do the other stuff. It’s just about learning and how to do it in a way that doesn’t wreck us and feels aligned.

Michelle J Raymond: It’s really funny. I’ve talked about this, I did a Good for Business Show with Tara Fitness and we talked about LinkedIn for introverts versus extroverts. It was really good for me to see things from the other side, because of course I’m completely the opposite. Hence I have a weekly LinkedIn Live. Actually I probably do on average, two to three LinkedIn lives a week and I love them and it’s my way of connecting and getting that feedback from people.

I love people that join in and all that kind of stuff. So for me, this is such a great tool for me to have that connection with people. [00:07:00] The other thing that you were talking about how empaths and highly sensitive people, the superpower, how I use mine is I come from sales, right?

So I’ve been selling all kinds of different products for around 20 years. People talk one thing, but I could feel and hear what was going on in the background. So it wasn’t the words coming out of their mouth, but I knew something else is going on. And so for me, it actually was my superpower because one thing comes out. Yeah, you’re talking price, but I know it’s not price, and you could hear what the real issue was. And so this is where things played out for me. I find LinkedIn a challenge, and we’re going to talk about some of these challenges that people who identify as empaths or HSPs, or even introverts.

Some of the challenges that come with social media, the social side of it, the just being it’s one big crowded place. Right? The question that I have for you next is actually, what are the challenges most [00:08:00] common for people that identify as empaths, HSP’s or introverts?

Jen Corcoran: I think here, the first thing is just putting themselves in the spotlight because deep down we’re kind of cringing. Because , we love helping other people shine. And I think so many introverts I know in corporate, I was in a back office role. It was never in a front facing sales role. So we’re all about I help you be great and I’ll just do my job quietly here. So when they have to kind of toot their own horn in their profile, there are a lot of mindset blocks.

So my first thing is really giving confidence that their profile is speaking for them. And then that’s the first step. And then it’s about taking action and getting strategic and reaching out to the right people because we could all be on LinkedIn all day for hours, connect to everyone and talking to everyone. I would be absolutely drained. I would be getting nowhere. So I think it’s just about figuring out what is your goal? Like why are you on LinkedIn. Tailoring your profile [00:09:00] so that it says that, and if you are going to create content, making sure you are you know clear, you’re giving the same message again and again, and you’re not confusing people.

And if you don’t want to do content, that is absolutely fine. I know when I was in corporate, for years, I just had a strong profile. I commented because as an introvert I love to comment. I love to respond to things as opposed to initiate things. So I would comment on people’s posts, whether they were individual or company page.

Then connect with them in the DMS and then take off LinkedIn. And that worked for me for years. So if you’re an introvert, listening today and thinking it, I don’t want to make contact. You don’t have to. Well, your profile is content it’s content that works for you 24-7. I think once you get your profile, working for you and it can feel a bit icky first kind of leaning into it.

I know when I help my clients revamp their about section, they’re like, oh, okay. I’m really bigging myself up. I’m like, but you are amazing. And you have to big yourself up in the digital world, [00:10:00] because there is so much competition. So yeah, I think the biggest mindset blocks for my clients because they naturally just want to do the job, make the website, take the pictures. They don’t want to have to go, “Hey, I’m here”. I can totally relate to this because when I started up in business, I just thought, well, I’m going to do social media, blah, blah, blah. I never thought I would have to be like, “Hey, get to know me “as a person. And so, yeah, that has been a learning curve and your shows two to three a week is my idea of living hell.

Michelle J Raymond: I would do it every day. If I could manage to do it with everything else that I’ve got going on, I would do it every day. I find it reenergizing. I love just talking. No surprises. I bet you were like shocked face. But I just love getting to know people. So here’s what happens to me and how that can play out, is I want to get to know everybody, literally, everybody, I don’t care what you do, where you come from. Actually the wider the variety the better. There is [00:11:00] no pigeonhole. What I have to do is actually manage it the other way around. I recently got Sales Navigator, for instance. And the reason that I use that, is I have my targeted list of people who I want to keep on top of, to keep a track of or build relationships with.

And I do that first, so that I can make sure that I am focused. And then I move back on to the general platform later in the day. Because otherwise I could literally be that person that 24-7, there is no end to it. Like I will never get tired of it. I will always find something to do.

It’s easy to keep scrolling. It’s easy to keep seeing more things and that overstimulation comes in on LinkedIn. So what are some of the practical strategies that you would give people to avoid the overstimulation that might come from LinkedIn?

Jen Corcoran: Yeah. I think like two main ones is one just set a certain amount of time each day to do it, whether it’s just like a half day on your calendar or a 10 minutes here and there. Because otherwise when you’re having the app on all [00:12:00] day, you’re just going to be reactive. And you’re going to just feel like you’re exhausted, but you’ve actually done nothing. And it’s a bit like when I was in corporate, I was an office manager and it’s the same really with emails. I remember, like pouncing on emails when they come in, but the sensible thing was really just check your emails in the morning and check it if you want quickly at lunch and then at the end of the day. That is fine and switch it off so that you can actually get on with stuff. I think people forget that LinkedIn is communication tool. We still have to do the other things. So you just have to treat it like a communication tool. That’s the first thing I think is just block off time, and stick to it as much as you can.

The second I would say is on your home feed, only following people and companies that interest you. I know it sounds really mean, but I only followe probably less than 10% of my network. So I’ve got my 12,000 connections. So there’s, you know, 10, 11,000 people I’m not following. Not because I don’t like them, but it’s just because what they do, their content doesn’t really excite me.

So I’m still connected to a lot of [00:13:00] people from my corporate life, but I’m not in shipping finance anymore. Oil and gas tankers don’t light my soul anymore, they never did to be honest. So it’s like, I just look at the things that spark joy for me. And it makes it so much easier to then engage because anytime I go on my home feed, it’s like, ah, there’s Michelle there’s all the different people I like and I can make those few minutes count.

So I think if you’re following everyone, you’re not going to probably like LinkedIn, you’re just going to have this big blah. It’s a bit like if anyone’s on Twitter, if you don’t put people into Twitter lists, you’re just following everyone. And it’s just a big noise. So I think you have to fine tune and yeah, just be strict with the time.

I hold my hand up sometimes I’m not strict to the time. I can fall down the rabbit hole because I do love LinkedIn as well. So I could be commenting on all day and scrolling all day. This is interesting, and this is interesting. And saving it or whatever. So, um, yeah, I think time management [00:14:00] and un-following.

Michelle J Raymond: I actually disconnect from a lot of people. I’m pretty ruthless with unfollow. For the same reasons, I want to enjoy my time that’s on the platform. So yes, it’s work, but it’s also what I enjoy. I love learning and the platform is just absolutely incredible from learning, for free from worldwide experts, in any field I want to choose. I just think it’s a walking, talking encyclopedia that I can absorb and learn and it makes me better. It makes me better for my clients. I just want to always be learning as they say.

For me where some of these things play out is when I’m looking at all this content, there can be things that trigger. So we’ve got world pride month going on right now, so I’m seeing a lot of great posts that are coming up for that. That’s pressing my buttons, that I want to get involved on every single post that I see about this and support it. That sets off a chain reaction of notifications, which I then now go in actually stop notifications and mute them so that I don’t get [00:15:00] bombarded.

But I want to support everything. Then it’s the next one and the next one. The more I do it, the more LinkedIn serves it to me. So it just becomes this vicious cycle of “oh you like to click on that?” Here’s some more . LinkedIn gives me what I want. But I’ve just got to manage that a little bit, because yeah as I said, it can send me down a path that I don’t necessarily should be going for my business. And I think that’s the thing for people that are listening in, just be really clear around what is your reason for being on LinkedIn?

What are you trying to achieve and having that strategy put in place. Probably more to that point about some of the posts that we see around, we’ve got all kinds of people from all kinds of backgrounds, different countries. It’s not lost on me that we can reach any part of this globe, pretty much on LinkedIn.

But what I find is, as an empath, being sensitive to everything, quite often, there’s posts and events, especially Ukraine War, we’ve had bush fires, [00:16:00] floods, you name it. It triggers me. So how do you deal with content that’s an empathy trigger.

Jen Corcoran: It’s terrible, but I do lots of unfollowing. Because I have to look after my mental health and you can always follow people again down the line, but if something’s overwhelming me, it’s a bit like the news on the telly. There was so many times during the pandemic, we were glued to it every day kind of going what’s going on and what’s going on. And then after a few weeks, I was like, I’m going to stop. I’ll just watch the weekly Roundup. Because otherwise my mental health just going to go and spiral. So I think it’s the same as that.

It’s just looking after yourself and realizing LinkedIn’s there to work for you. And if something’s not making you feel good, I’ve even turned off like fellow LinkedIn trainers if they’re like triggering something in me, maybe it’s, they’re talking about something that I’m like, shit, I need to do that.

I haven’t done that. And I’m like beating myself on my head and I’m like no stay in your own lane. I think it’s just about just making it work for you. It was really interesting what you said as well about [00:17:00] always wanting to learn. So I think that’s definitely one thing we both have in common as a HSP. I’m constantly learning and I know I’ll be learning until the day I die.

So you just have to monitor it because we’re never going to learn everything. We want to learn everything before that. Yeah. I suppose it’s by just taking strategic action and just getting on with what you want to do, because we could fill up on all kinds of knowledge, but we have to actually make our time work for us.

Michelle J Raymond: Yeah, and we’re up against, what we know we should be doing versus an algorithm that’s designed to actually undo all of that, throw it out the way and guide you down a path that it wants you to go to. And I think when you’re on there all the time and you don’t see it, and it’s obviously not telling you, “Hey, Michelle, this is what we’re trying to do.” We want you to be on there once a week or, once a day or whatever the numbers are. I think it’s once a week is LinkedIn’s goal. So they want you to spend more time and it’s very easy to forget about it. So the thing that I’ve found [00:18:00] is coming from sales, I’m really good at sales because I love two things, helping people and problem-solving. Now I am absolutely the best of the best when it comes to that. When I come onto LinkedIn, do you know how many problems there are that everyone in the world’s got on every little topic? Oh my God. So I have to be really careful. I’m going to tell you that I haven’t always done this very well.

It’s something I’m more conscious of probably this year than my first year of business. Cause I thought if I go around and help lots of people, then that will lead to more sales because it had always worked for me .Now being a business owner and only being me in my business for the most part is, I was spending too much time trying to be helpful, not too much time growing my business. And you realize I was helping a whole bunch of people that weren’t helping me back. Like it was a one-way street. And if we were to put it on scales, I would a tip those scales.[00:19:00] Literally the ratios were way out and that was on me.

That’s not a judgment on anyone else. That was me trying to be something, that I hadn’t actually stopped and went “what’s my goal?” This is where as an extrovert and an empath, like it can be, a double-edged sword on LinkedIn. There’s the cool things and the fun side of it.

But there’s a side where I can get easily distracted by my neighbors is what my school report card said. And I haven’t grown out of that.

Jen Corcoran: I love that.

Michelle J Raymond: So we’ve identified how this can send us off track and it can also be our superpower so that, there’s two sides to every coin. But how do you go about actually building a strategic community? If you identify as a HSP, an empath or an introvert.

Jen Corcoran: I think, yeah, you just need to be clear on your goals and your niche.

I’ve struggled slightly with my niche and the path. I think I’m finally on the right track. And I think once you find your niche and your [00:20:00] ideal clients, you can find them. When you’re vague and you want to help everyone because we are empaths, we want to help everyone and just give, give, give you, just kind of burn yourself out.

And I’ve definitely, burnt myself out in the past, I was because I wasn’t niche enough. I wasn’t clear enough about m y goals. So one easy way to find your client is if you know who they are. So for me, they are introverts, empaths and HSP, is look up hashtags. So I look up the hashtag hashtag introvert, hashtag empath, hashtag HSP, and I start to filter so I can find amazing people for a start who’ve got it in their titles.

Then I can find amazing content, which again, leads me to amazing people. And then I find amazing groups. So if anyone’s looking today, feel free to have a nosy on my profile and go down to the bottom to my groups, because I’m in a few groups where HSPs and empaths and introverts.

So yeah, just know who you’re looking for and be strategic, because it’s all there at the touch of your fingers. I remember being so excited to [00:21:00] start to reach out to HSPs and putting in hashtag HSP, hashtag highly sensitive person, hashtag highly sensitive people and finding all these people.

I was like, oh my God, they’re all on LinkedIn. I thought they would all be over on Facebook or somewhere else. And it was like, wow, they’re here. And that’s my goal this year is to connect with more of these lovely empaths and HSP’s. I, so just go out, we’ll make it happen. It’s been amazing since I have started to connect with fellow HSPs, I’ve been having like lots of deep conversations, which is what I love.

Like, I’m all about going deep. I don’t really like superficial chit chat it just bores me. And it just feels very like surface level and I can’t really connect. So I’ve been getting all these deep responses back to connect and I’m like, wow, this is so different. This is like blowing my mind and changing my LinkedIn experience.

And that’s what I want. So I think being clear on who you want to connect with, who is your target audience and being clear on how you can help them and the [00:22:00] tangible benefits.

So I think you really need to be clear on your outcomes. Because as a business owner, I’ve been very clear on, who I help and how I help. But, I didn’t spell out the tangible benefits and that’s what people buy. So you can’t actually help your people if your not shouting out it out about how you can help them.

So I used to take it for granted that everyone used to know, you need a good profile, and you need to connect, but I never used to spell out, so that you can attract your ideal clients and make sales. I just kind of had a block about that. So I think, yeah, just being super clear on who you are, who you can help and then finding them. Using the search bar. So many people, all my clients, I would say 99% of my clients never used the search bar until we do the session and it’s like opening their mind. And you just think we’re on the Google search bar every day folks. How many times do you run to Google? I know I’m always on that.

Use the LinkedIn search bar because everything is there at the touch of your fingertips, you don’t need [00:23:00] to put on makeup, get dressed. You can do it in your pajamas. You can, like Michelle said, you can catch people around the world. You don’t need to leave the house. You don’t need to show up if you don’t want to. You can leave audio notes. I love audio. You don’t see what I look like.

And yeah, you can just make it work for you.

Michelle J Raymond: So I’m going to ask you a question, cause this is something that I find interesting when I deal with people. And I’m curious to see given where introvert extrovert, if it’s related to that or something else. One of the most interesting things that I find is people that hold events on LinkedIn.

So they host the event, whether it’s audio, whether it’s going to be a master class, whether it’s going to be a LinkedIn live, it doesn’t matter the format. None of them will press the invite button. They create an amazing event. They may do a post or may not. Well, these days it will create events post automatically, so they don’t get a choice, but are so reluctant to press that invite button, any clues from your [00:24:00] side, what you think might be at play there.

Jen Corcoran: Hmm, I suppose two things, maybe. One timing, thinking they don’t have the time or basically not making the time. So one is an excuse. Cop out. And the second might be my imposter syndrome, kind of just like, oh, I’ve done this event now. It’s great. They’re going to find me. But like you say, we have to really bring people to it.

I don’t rely solely on content posts on the home feed, because I know with the algorithm not everyone’s going to see it. So if there’s something I want people to really see, it could even be, tagging Michelle in the post and if she’s not commented, I DM the person, just so they know that this is going on.

So I think it might be, they don’t want to appear salesy. It all depends. I think if it’s a free event, maybe they share it more freely if they’re a HSP or an empath. But if it’s paid one, they might kind of hold themselves back. So I’d say there’s lots of different issues and I’d love to hear from people. [00:25:00] What holds you back? Like when you’re reaching out to people or if you’re not sharing your Events.

Michelle J Raymond: Mmm. Because what I find in my circles that I have conversations with people, is that the invite button is a real trigger and so that can be invites to follow company pages, that can be invites to events, but there is something about pressing that button and inviting people to come and do something for you, that’s important to you. And not even the close connections. I’m not talking, reaching out to strangers, I’m talking close connections. There is a trigger before people press that button. So I’m very curious if anyone’s listening into this today, share with me. What are your reasons for not wanting to do that?

Because this is how we become better trainers is being able to have conversations like this, listen to what the need is, and then come back and be able to present tools in different ways that we think that you can work around that and find other unique ways that you’re more comfortable with.

This is the joys of having conversations [00:26:00] between , two LinkedIn trainers or people that are opposite so that we can actually all rise together. That’s the ultimate aim for me having these conversations, is to share the cool conversations that I’ve had with you. Last year was a really interesting year for me.

My goal, started off at the beginning of the year to be the company page expert. And I’m pretty sure I ticked that off by the time we got to December. But what happened was I got to December and I was like, oh, feels like a hollow victory. I love that I’ve achieved that, but I’ve not given anyone the real, I’m going to say the real me.

And I don’t mean it like literally. You haven’t seen how much I care about things, that I’m passionate, that I want to help others. All of these other parts of me I didn’t share. I made a conscious choice this year, to realize that I could be a Company Page Expert, and I could be the leader that cared about people, was authentic and open about that, and actually be both.

And so now [00:27:00] that I’m doing that this year, my time on the platform is even better. I’m attracting people, that vibe attracts your tribe saying is just ringing in my ears. So now I’m surrounded by amazing people, like you said, and it just has taken everything up that next level. And I feel like it’s not a struggle. I feel like it’s not an effort. And I feel like it’s something that I’m passionate about that I can keep going through those days where you know, it’s a rollercoaster.

I’m not gonna tell anyone it’s anything but that. It is up, down and around. But I feel like when you have that intention, when you are clear around that intention and really embrace who you are, you can go out and find those people that resonate best with you.

Whatever that is, it doesn’t matter what the thing is or the kind of person. But when you find the right people, LinkedIn’s just a pleasure and everything comes so much easier. I think it’s when we’re trying to fit ourselves into a LinkedIn version of ourselves, that’s when it, again comes [00:28:00] unstuck.

Is there any final tips that you would like to leave with our listeners?

Jen Corcoran: Yeah, I think it’s just in relation to what you said, it’s just about being yourself. And I can totally relate to that because you put forward this like mask at the start.

And it’s only since I started to lean in that I’m quite a touchy, feely, heartfelt person. And I like holding my client’s hands. Whereas another LinkedIn trainer might be more chatting about the algorithm and the stats and that just bores the pants out of me. I’m just more about the human side. So I think when we lean into who we are, it becomes easy.

It’s a bit like, when you meet someone and you fall in love, it’s effortless. It’s like you just connect. You are completely yourself. You don’t need to overthink things. And I think LinkedIn is the same. It can take a while, because I think we’re so conditioned as to thinking, we need to do more, to be better, more training and more, more there’s more of that.

All people obviously, just be yourself. When you’re HSP, like I said, in my head, I just thought I can’t be fully myself. Cause I don’t know if people are gonna think [00:29:00] completely bonkers, but what I’ve learned and I know, Oprah actually said this, and she’s a fellow introvert, which you wouldn’t think and an empath, but she said, if she had realized that being herself was the way to go, she would have done it years earlier.

And I think, yeah, that’s what it is. Just be yourself, figure out who you are and then be unapologetically you, because I think you will only hate LinkedIn when you’ve got a mask and when you start to be yourself and just talk about the things that light you up and that are easy for you, people can feel your energy.

You know, they can feel it from a written post. They can feel it from a video. When you’re kind of not fully believe in things and the same applies to anything like whether it’s an email or a sales call or an audio, but when you’re not fully believe in it yourself, people can feel that. Yeah just be you and if you’re really struggling, go and chat to a business coach or a branding coach who will pull your values out of you.

Because I think when we’re in corporate, I was [00:30:00] never taught to explore my personal values. It’s just like I’m a minion for the company. I’m all about the company’s values it’s like who am I? And I remember when I started in business, it was like, what are my values? What are my company values? And it took me a good year to kind of figure it out.

Explore yourself, do personality tests. I’ve done like Myers-Brigg, DISC and it’s human design. I think the more you can understand yourself and the more everything kind of clicks into place and you’ll be kinder to yourself and you’ll kind of go, ah, that makes sense. I’m like this. And that’s why that doesn’t resonate.

I think we try to put ourselves in a box and we try to emulate people who have completely different personality types or they’re way down the road to us, you know, five years ahead. And it’s pointless. So yeah, just be you. And if you don’t know who you are, find out.

I can’t say anything better than that because I would normally say to my client’s, what we’re creating is your digital twin. We’re not creating a LinkedIn [00:31:00] version of you and then an offline version of you. They are the same. And the more that you align those, as you said, it’s just a joy and it’s easier. And it doesn’t take as much time and you’re more likely to be consistent and persistent over a long time.

Jen I have loved this discussion. Appreciate everything that you’ve shared with us today so thank you.

Thanks, Michelle. Thanks everyone for listening.

Michelle J Raymond: Have a good night or a good day, everyone.

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