LinkedIn Personal Branding Tips. Guest Petra Fisher

LinkedIn Personal Branding Tips. Guest: Petra Fisher

Episode Overview

Host Michelle J Raymond discusses with guest Petra Fisher from Petra Fisher Consulting why supporting employees to build professional brands pays off.

  • What are the benefits of creating a unique professional brand on LinkedIn?
  • Where and how can you express your individuality on LinkedIn?
  • How does creating a unique personal brand for my employees help my business grow?
  • My marketing team wants to standardise profiles and content. Is this OK?
  • Petra’s favourite LinkedIn feature and why.

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Michelle J Raymond: [00:00:00] Welcome everybody to the Good for Business Show. I am your host, Michelle J Raymond. And I am excited because this week I’m joined by the LinkedIn’s cranky, fuddy duddy that claims to know some stuff. If I’ve got that right. So Petra Fisher, welcome to the show. I appreciate you making some time.

Petra Fisher: Yeah, thanks for having me. Good fun.

Michelle J Raymond: We’re gonna be talking about personal branding tips this week and I wanted to, pick your brain about some questions, but before we jump into that, for anyone that hasn’t come across, you tell us in your own words, who are you? Who do you help?

Petra Fisher: Okay I’m Petra Fisher. I am totally addicted to tea. Nobody ever sees me without a cup of tea. Other than that, I’m also totally addicted to books and going to Nick Cave concerts. So I have three habits to support and in order to do that, I help people become visible on LinkedIn and so visible that other people start talking about them so that they get clients because I am scared shitless of doing [00:01:00] called calling, reach acquisition and all that. So I had to find another way to get clients, for people to discover me. And that seemed to work cause I’ve been in business for 10 years now. And so that is what I teach other business owners as well. And thanks so much for having me on the show.

Michelle J Raymond: I’m yet to find anyone that does like cold calling. I come from, two decades that sounds better than 20 plus years in sales roles. And I fell into LinkedIn for exactly the same reason, because I didn’t wanna do cold calling either. No one wants to do cold calling. There’s gotta be a better way.

And I’m with you. I think LinkedIn is that way. We talk about the words, personal branding, a lot on LinkedIn. I’m not sure that people do outside of the platform. It just seems to be this word that goes around a lot. But what do you think the benefits are of people building a brand on LinkedIn and how do they go about doing it?

Petra Fisher: All right. I guess the benefits is that when you have a strong personal brand, that’s how people remember you. That’s how people refer to you. Yeah, I mean, look, in my case, [00:02:00] a lot of people refer to my LinkedIn headline cause of their cranky old fuddy duddy. And that is something that sticks. So personal brand, obviously it’s a lot more than your knowledge and your brand colours and your logo.

So the things that you can really focus on LinkedIn are more about your personality and your values and things like that. And once I realised that people always talked about me as being funny I started realising when they thought I was funny, ’cause I honestly wasn’t aware of it at first.

And then I was able to purposely use it and not in a forced way, but so I guess in my case, my personal brand, apart from knowing a lot about LinkedIn is showing up really casually. My daughter puts it “you and your silly jokes”. I could never be a client. And drinking tea, but that is how people really remember you and the comment by the daughter.

Like I could never be a client cause of all your dumb jokes. That’s [00:03:00] actually really good, ’cause not everybody is your ideal client. And I think that is the strength of a strong personal brand. Because especially when we offer services, nobody needs us. We’ve all got Google. But when people reach that point where they don’t wanna figure it out themselves, when they want to get in three months, when you and I got in three years, then they’re ready to hire someone.

And of course, they look at the sort of objectives. Like has that person got a bit of a background in what they’re offering, is there any proof they can actually do this, but they’ll still find 13 in a dozen. So then ultimately the decision is based on gut feeling. Is that person gonna get me? Am I gonna have fun with that person?

And I think that is where your personal brand really comes into it. It makes you relatable to some people and it makes other people run a mile. So that you only end up with your really dream clients. And you asked how can we do that on LinkedIn? With everything. With your profile, with your [00:04:00] post, with your comments. Once you’re aware of the kind of clients you want to attract and how you are most comfortable and then showing up like that the whole time. That’s where the magic starts to happen.

Michelle J Raymond: I talk to people about, creating your digital twin, because I think often they jump onto LinkedIn and think I’ve gotta create a personal brand.

I’ve gotta be a LinkedIn version of myself, it’s professional platform. And they get themselves in a knot, because they’re trying to be a LinkedIn version of themselves. And so what I say is, really what you’ve done with your brand and I try to do with mine is, be ourselves ’cause that’s what makes us unique.

It’s the only thing that makes us unique. It’s our very own fingerprint that no one else in the world is you. So rather than trying okay, Petra’s funny, I’ll try and be funny. It works for her. It may not work for someone else. Who’s extremely technical. I don’t want people to kind of go, okay, well I should try and be more funny on the platform.

No, that’s what works for Petra . And I just wanna, say to [00:05:00] people, you’ve gotta find your thing, whether you stumble into it or whether it’s deliberate or it evolves over time, it’s gotta be yours.

Petra Fisher: Absolutely. Cause I had this conversation with a client of mine at one stage, and then suddenly she said, I get it. She says I have been so informal in the little videos that I do and that’s not me. I was looking at what appeals to me and other people, and she said, but it’s not the being casual, that appeals to me, it’s the being real. And from then on Sue’s wearing jackets and formal dresses again, ’cause that’s who she is.

And yeah, I usually say to people if you’re at work with a client or if you have your first meeting or call with a prospective client, what kind of clothes do you wear? Because that is your profile picture or any pictures you share on LinkedIn? How do you speak? Are you really chatty? Are you more to the [00:06:00] point?

Are you a bit more formal or a bit more jokey? All these kind of things. Just think how you show up when you work with clients. And that’s how you wanna show up on LinkedIn. ‘Cause there’s a lot of talk about being authentic and being yourself and showing your personality. That doesn’t mean you have to show the whole you and all your personal stuff.

Cause we are still deciding how much of ourselves we show, and you still can decide not to show things. But what you do show I think should be as real as it gets.

Michelle J Raymond: I liked what you said before. It’s consistency as well. So across your profile, across your comments, across everything that you do should actually all be in alignment.

And I find that the more that you do that. It’s not just a one hit wonder. It’s not just here we go. I’m gonna show up and try this today. Okay. Tomorrow I’m gonna try this. Oh, no, I’m gonna try that. People are confused by that and that breaks [00:07:00] trust and everything that we’re trying to do here is to build trust, in people.

Again, you gotta find what resonates with you. What makes you comfortable? That’s why you’ll see me on every single time I’m on a Live. I have this black polo on. Why do I do that? I spent the last 15, 20 years in my corporate roles wearing beautiful shirts and nice dress pants and polished shoes.

And if you see me outside on the weekend, I wear polos all the time. I’ve got one in the whole rainbow. Literally it depends what mood I’m in, I pick that. But I decided for my business, part of what I wanted to do as well was just be more me. And, I don’t mind getting dressed up from time to time, but realistically Michelle and a polo, if you see me outside at the pub that’s what I’ll be wearing and for me, that’s what I’m most comfortable in.

And it’s easy for me to just be me, yes. That’s what makes life easier on the platform instead of like I said, people getting themselves into and not trying to be something that they’re not. Does that makes sense? Yeah. Individuality being yourself, [00:08:00] where are the kinds of ways that we can express this?

What kind of places can we use it on LinkedIn?

Petra Fisher: So I am sure that there’s even a place for it on your LinkedIn company page, but this you know, I know a little about that, so I’ll leave that to you, but with your personal profile, again, it’s pretty much everything. Isn’t it starts with the banner that you’ve put across your profile, your profile picture. Cause for the longest time I had a profile picture still with a jacket, so you could see the collar, and in training I used to say, and now I cringe when I think about it, but I used to say, look I need people not to run away in these first three seconds, so they start reading my profile and then anyone who’s ever seen my profile, if you read the headline, they’re gonna run anyway.

So that was a bit silly. So now I just wear a t-shirt in my profile picture, cuz that’s who I am. The headline and anyone watching this, please don’t follow my leads ’cause it’s the [00:09:00] most not sensible thing I’ve done. Listen to all the LinkedIn trainers. You start your headline with what you do and whom for, because every time you comment only that first bit is visible and that needs to attract, but you’ve got 220 characters.

So you could add something further down that makes you really you. But my headlines, the other way round I know, works for me. But really your individuality, what makes it different from the next person? And I say different, not better. I’m sure there’s been clients that hired me whilst there’s lots of other LinkedIn trainers who have more knowledge, but I have enough knowledge and I am the right person for them.

So yeah. Anywhere in your profiles, even your writing style. I’m a big believer in storytelling. So instead of having a list of responsibilities, more like by doing this and involving that we achieve that kind of stuff. But a lot of people put plenty of [00:10:00] thought in their posts, but not so much in their comments.

Now, most of my clients at first they totally stress out when commenting, after talking to me, ’cause they start overthinking it all. Don’t do that. You do want every comment that you make. You also want to strengthen your brand. You want people to remember you. And so whenever possible, it’s good to have a word in there that sort of relates to what you do or what you stand for.

Last weekend. Was it last weekend when the Roe vs Wade was over turned? I consciously, only commented on post on that topic all weekend because I feel strongly about it. And if someone feels the other way. If someone thinks women don’t have the right to decide over their own body, and if that’s your total belief, that’s totally fine, but whoa, no, it’s not.

Then I’m not the person for you. And so that’s another way of showing up. I think your values are important as well. [00:11:00] Because let’s face it. If you’re a business owner, you most likely went into business doing something you absolutely love doing. Then you might as well do it with the people that you love working with.

Cause otherwise, just go back being an employee and get all the benefits.

Michelle J Raymond: Yeah, and for me, like that’s where “Good for Business. Business for Good” comes in. You’ll see me use the word “good” in lots of different places. I’m trying to put like my little bat signal out to the world that’s the kind of people that I’m looking to surround myself with.

And, I’m really lucky that I have an amazing community of people that have come like yourself that just really lift me up. And I’m, super excited that, I’ve got the best job in the world as far as I’m concerned. Being surrounded by the best of the best. And they also align with my values.

I had a bit of a different experience. Last week I ended up just taking a week off the platform. It was all just a bit too much for me. I started off commenting and supporting, and then when it turned a bit crazy, I was like, I’m tapping out. I’ll be back in a week, I had a really amazing week, with lots of great feedback [00:12:00] on training and different things.

But I think that comes down to, again, there were some people putting stuff out there that I think, you know what, that’s permanent. Even if you delete it, someone’s seen it. And that becomes part of your brand. Now, if you stand for something and it really means something to you I understand that. And I’m not trying to discourage that, but there are ways that I think we can express things.

Not at the expense of others. With a bit of respect. Because we’re not all gonna agree. That’s the whole point of this planet. We will not all agree on stuff. And I know that’s one, we could go down a rabbit hole on about all the different ways, but to your point, everything that we do on LinkedIn is a way for us to show our brands.

And I’ll tell you a story. What happened to me only about six weeks ago on my headline. I rewrote my headline on my LinkedIn profile and I made it in that formula that you said, ” I do this and I helped these kind of people. “And I had some keywords in there. Couldn’t have been further from me if I tried, but I, for whatever reason I changed it.[00:13:00]

And, things went silent for me. Dead silence. And I was like, what have I done? I normally have a good stream of inquiries coming through, but there was nothing. And so I went back and I was like, it’s that headline it? If I read it, I’d be like, so what, Michelle, you’re a podcast host or a live host.

I like, I don’t care. Yeah. And so I changed it and mine doesn’t follow the formula either. I say that I wanna work with ambitious, innovative, and purpose driven business owners, and I’m gonna use my LinkedIn knowledge with their expert knowledge and together we’ve got this superpower. Yes. And so it resonates with me, which then led to, I had to rewrite my about section.

I don’t know how many times I’ve done that. I’ve lost count. But now it feels glove in hand, the things fit together and it feels like me. And then when I’m on a sales call, I’m aligned with that person. Yes. And then all of a sudden it’s it’s so easy to sell when we’re both on the same page.

Like it, it’s not hard, but even as a LinkedIn [00:14:00] trainer, sometimes I try things and sometimes they don’t work, but when it’s me, that’s lovely. It works, which is really interesting. If we are doing things like this, personal brand is so broad, like you said. When it comes to employees, like how can we help them to be an employee and represent the company, but still maintain their own personal brand?

Petra Fisher: Yeah. I love that one. Because there’s, some times people can make it difficult and tricky. Like employers can be worried about bringing us LinkedIn trainers in cause they think if we told our employees how to use LinkedIn, they’re going to leave. No they’re gonna make your company better. And sometimes it’s the other way around employers want a certain company brand to all the employees profiles and you offer suggestions like, Hey, here’s a bunch of banners. If there’s one that you like, you’re welcome to use it. Or here’s [00:15:00] a bit of wording. If it feels comfortable with you, you can put this in your about. But the LinkedIn profile is still a personal thing and your employer has nothing to say over it. As long as you’re not, breaking things is like legally and whatnot, but I think it works the same as for us individual business owners.

If that employee is happy in their job. And if they’re not, that’s a lost cause anyway, for that company. So if they’re happy in their job, if they support the mission of that company, if they love what they’re doing, that is their personal brand. And that rubs off on the company, cause it shows that the company has employees who absolutely love what they’re doing, who are amazing, what they’re doing.

Even employee is happy in a company, then usually they’ll be behind the company’s vision and mission and all that. So then you can show ’em how some of those keywords or phrases that align with who they are, how they can use that. I work with a company [00:16:00] once. I think there’s about a dozen people in there, like a research company and we ended up creating a number of banners with images that are used on their website, but really different ones. One had people in lab coats for the researchers, but because they’re using with natural ingredients, we also had something with the fruit and fats for the people who are more colorful and then we did put a little bit of writing on it. We didn’t tell people they had to use them, but a lot of people liked them. And then some really liked the company branding would say, oh, I’d love that kind of image or that, and that way, getting people on board, I think that is how for a company and it’s also in the posting, right?

Because as an employee, if you talk about what you’re passionate about, Related to your work. Then when people, start to notice you, they start to notice a company you work for. And I think that is where, employee [00:17:00] efficacy or whatever we call it. These days really can make a big difference for a company.

And it can even create a bit of team building within the company, cause when you work together on your LinkedIn presence, and you talk about what do you stand for and what do you stand for and what do we stand for as a company? That conversation can even bring the team together a bit and, we’re all on the same page again and going for this common goal.

Michelle J Raymond: You can’t force people, and this is what I have conversations with companies and they talk to me, we start off talking about company pages and then I say, hang on, what’s going on with the employees? And then we start to have this conversation. They’re. Nobody will support my post.

Okay. They’re under no obligation, unless it happens to be someone’s specific role and they were hired to do it. But, what’s in it for them. Did you actually give them training to learn how to do it? Or did you just say off you go and did you listen and have a conversation say, okay, it’s all well and good.

You love [00:18:00] LinkedIn. I love creating content on LinkedIn, but we’re in the minority, that 1% roughly of people that like to create content. How do you get the most out of it? And I love that idea for the different banners. That’s something that I also do with my clients because gives a little bit of that individual personality coming out yeah.

That we are talking about. At the same time we made it easy for them. So it’s just a small win. And I think I was listening to a YouTube video yesterday with Chris Do. His guest said something like, it’s just pure physics when it comes down to a mass, the bigger it is, the more force you need to move it.

So start off small little wins for branding all add up over time.

Petra Fisher: Absolutely.

You gotta get the marketing department involved. Cause otherwise they feel like this external person is trying to overrule them. But I always ask them to find three or four people that are really keen on starting to use LinkedIn and work with them first.

[00:19:00] And then I usually try and organize like a big meeting with everybody so that, you know, you do your better few presentations to explain things, but then you can use examples from their own company, cause you’ve got these people already involved and then, were these people already involved? They usually say, I ask everybody to come up with two or three people that they’ll nudge a bit that, when they’re having a conversation at the water cooler, say, this could actually be a LinkedIn post. If you do it a bit like this. Cause so many times people take their own work for granted and they don’t realize how they can use it to showcase.

But another thing when you just said, how with the banner or whatnot, we can help. Create some things to make it easy to give them options. I, once years ago um, someone approached me for work. So then I went to their company page and clicked an employees to check out a few of the profiles.

At least seven of them had the exact same about section and the [00:20:00] exact same headline. And that as a possible client or partner is such a turn offcause where is the person? And it also feels as if that company is dictating it, and it’s you’re not doing yourself a favor as a company owner management to have that kind of uniform presentation.

Whereas with the banner that we did in this one company where every banner had like the company logo on it. But each had a different image that really related to that person and their role in the company that makes, you know, you still have some uniformity by the same token everybody’s an individual and I guess that’s what you hired them for.

Michelle J Raymond: Unless we’ve got cloning going on, but to the best of my knowledge, we’re all individuals and doing things differently. You’re right we need those different skills to make businesses, go rounds.

I would make the worst person in a lab by myself paying attention to [00:21:00] detail and testing and doing I have tried for the record. I have tried and it was not for me. And vice versa, coming from working with people that were lab based roles, imagine them wanting to come on LinkedIn live and host them.

They would be like, no, get me outta here. Yeah. So we’ve gotta respect the differences. We’ve gotta embrace the differences. Like you said, quite often it’s having that conversation so that people understand, yes. There’s something in it for personal branding as an employee for the company.

But I think there’s some steps that we can show people. Actually, it’s not just the company that benefits it’s you, your career and where you are headed. And I think companies don’t do a good enough job at getting to the understanding of why a person might wanna do it. And not everyone wants to change jobs.

Not everybody wants a career, but it might be, I wanna pay rise. Like how can I get a pay rise? Because I’ve got kids that I’ve gotta do something with or, whatever it happens to be for. From that perspective, I think there’s lots of reasons. And if you’re a CEO and listening [00:22:00] into this and you don’t have your ducks in a row on your personal branding on LinkedIn, do not expect your employees to do it.

They just do not. You lead from the top. And in my experience, Petra, if the CEO and the C suite’s not on board, it falls over. How about you?

Petra Fisher: I think you need both, cuz like you say you need the top to be on board. When you’re asking your employees to put effort in their profile or start posting, they need a motivation to do so as well.

I was once hired by a company and they have real trouble filling certain roles. So they wanted the team to all start posting. So if people realized that it’s actually quite an exciting place to work. But why would they do that? Because you’re saying you’re understaffed and now you’re asking ’em to do more work.

Yeah. I could see it from the company perspective, but what’s in it for the employees and they’re like, yeah but then if we can fill those vacancies, they’re no longer overworked. Yeah. But how are they gonna do it? In the [00:23:00] meantime, we really need to have this conversation and they couldn’t come up with something that would really motivate. So in the end I only got two people active who absolutely loved their jobs and who would take pictures on construction sites and write great posts, but for the rest of the them, and it didn’t have to be that way. When I talked to people individually, it was easy to find something they absolutely loved about their job.

And I could show them how they could turn that into a LinkedIn post without it taking hours. But like you said, you need the top on board to lead by example. And by the same time you don’t want it all to go top down. You also want to go bottom up. And that is sometimes a bit tricky to figure out, but I guess that’s what they’ve got us for.

Michelle J Raymond: I know, it’s always funny when people say yes, I’m gonna do a presentation and then we’ll have employee advocacy cause building your personal brand on LinkedIn. It’s gonna be that easy. I think it’s the hardest thing to actually get enacted in a business, [00:24:00] a successful employee advocacy program that works.

For the employee and for the business and is sustainable over the long term. After that initial buzz and energy is worn off and after the everyone’s paying attention to the stats and after all of that wears off probably around three months in my personal experience, then what? What is the motivator that keeps people going?

I’ve read a lot of posts recently ’cause I follow the hashtag employee advocacy and I love the excitement and the enthusiasm for people doing posts going” we’re gonna do this” and I’ll go mm-hmm one presentation. You think that this is just gonna happen? Because branding, how long do you think it takes to build a personal brand on LinkedIn? So say I jump on the platform today. What do you think a timeline looks like if I’m active? So reasonably active?

Petra Fisher: I think if you’re reasonably active, like maybe post twice a week and comment three or four times a week. I think it can go as quickly as three months.[00:25:00] I definitely believe that. And, sometimes you know how they say fake until you make it. And I’m not really into being fake, but when I first started my business and it was a side hustle and I still had a job and I hadn’t had any clients yet, I would do posts, ” Someone asked me yesterday and then explain something.” And it was a truth, except it may have been my brother who asked me or someone else, but it was someone right. And I really established a name for myself before I even had my very first client. And that helps, but seriously, I think LinkedIn is such a forgiving platform, cause everybody’s always whacking you around their head with consistency.

And sure. If you go off the platform for like you did a week or, I used to go completely offline in summer holidays. And I’d not be anywhere for four weeks and sure. Your visibility, everything plummets a bit, but it’s so easy to pick it up again. So I think honestly, that at first you can [00:26:00] achieve a lot in just three months and once you’ve got that, it doesn’t matter.

If you’ve just bought a new book and you get so caught up and you forget to work for a week, Once you’ve got that initial visibility happening. It is so easy to pick it up again. And guess that is one of the things I also really love about LinkedIn. That it’s really about people. I don’t know that much about Instagram, but I get the feeling that Instagram’s way more about the right hashtags.

Whereas, because LinkedIn is about people. Once you show up again, the people who like it, they’re like, yay. And they comment. And then. It all happens again.

Michelle J Raymond: I am probably with you Petra. I think it’s that three to six month. For company pages it’s longer, we’re probably talking more like nine to 12 months before you can see some momentum from that perspective. But my secret is use one to build the other and it happens faster.

So I use the company page and brand to build up the employees and use the employees to build up the company. So that’s what I call synergy and make them help each [00:27:00] other. If you wanna fast track it. That’s my answer on how we do that. Now I’ve saved the hardest question to last.

It’s as simple as this one Petra what’s your favorite LinkedIn feature and why?

Petra Fisher: Yeah, I guess this question might get a different answer every day, cuz it’s just healthy. But I guess one thing that I really love is your profile video. The one, when you visit your profile visit, someone’s profile you whack them on the head and yay video starts playing. Cuz that is where people get to hear your voice, where they see your expressions, where they really it’s such a quick way to build rapport. But that’s the whole point of what you wanna do on LinkedIn the whole time. So that is definitely one of my favorites, but there was one I wanted to ask you about real quickly, ’cause now that we have the instead of share, have the repost where a post and all its comments and [00:28:00] things.

When, because you, you are all about company pages. So when a company has some employees, do you feel that the company should use that repost? To post. Can you explain a little bit about how to best use that?

Michelle J Raymond: Someone asked me about this today about how or why in particular, I chose to hit repost on their post instead of reshare or, writing my own post on the topic.

And it was one of those things that for me, it’s I wanna be somebody’s cheerleader. They’ve written something that I think is amazing that I want my audience to see. And there’s nothing that I’m gonna add value to by actually sharing it over retyping it or doing anything. We know shares don’t go anywhere on LinkedIn.

For me personally, I wanted them to know I thought that post was so good I wanted my network to see it, and I didn’t want any recognition. I didn’t wanna take away from what they’d written. I wanted it all to go back to them. And I don’t care that there’s zero [00:29:00] in it for me as such, when we measure it on just impressions or the usual engagement. For me, it was more that person they noticed in a heartbeat that I’d pressed that button and went, “why did you do that?” And I said, I wanted to support you. And they were like, but you don’t get anything. I said, I didn’t want anything. I wanted my network to get the same value out of your post that I did

Now, as far as, how does that work with companies? I think it’s a great place to start, because sharing doesn’t work. It really just isn’t effective as yet, whether that changes in the future. I’ve got my fingers crossed that it does. I think anytime you can get an employee to support a company post in any way, shape or form, I don’t care if it’s a, like a comment, a share a repost. Go for it because they’re active and you can incrementally build them up to do other actions.

I would rather someone hit that repost button on a [00:30:00] company post and not worry about what happens with numbers. I would rather them press that and be active than hiding in the background and not being a part of it. As there is within the company page, if you have more than 10 employees, the opportunity to use the, my company tab, where you can get your team to write the posts and then individual employees can press share.

But it just creates it like a standard post that they’ve written for themselves. And so that’s brilliant. Repost is a little bit different, but I still think anytime you can get the team supporting, working together I’m certainly not going to say no to any of that.

Petra Fisher: So how about from the company page reposting post from employees so that the feed of the company page becomes I think a lot more lively.

Michelle J Raymond: Yeah, look both ways. I’m always talking that synergy. How do you use the page to build up the employee? How do you use the [00:31:00] employee content to build up the page? And the more times you do that the better off it is for everyone, because again, it’s that recognition.

It’s somebody noticed what I did. And that often means more than anything, because acknowledgement is your weapon to employee advocacy. Too often. Absolutely. We expect people to do stuff and then we just sit back and go, yep it’s their job. Come on guys. We can do better than that.

Yeah. For me a little bit of thanks. A little bit of acknowledgement is probably a secret weapon when it comes to helping others build their personal brand as employees, which impacts the company. And it becomes hopefully a more successful company that hires more people. That’s what I’m in it for

Petra Fisher: that’s why you’re the Good Trading Company.

Michelle J Raymond: Yeah, absolutely. We have gone slightly over time, which is completely fine. Cause I did not wanna stop this conversation because I think we’ve offered, a lot of food for thought for people. I wanted to say [00:32:00] thank you Petra, for your advice. You do know a little bit of shit about LinkedIn.

I appreciate you sharing it with the audience today. And for everyone that joined us, I appreciate you. We will be back next week to talk about how you can generate more leads on LinkedIn, cause who doesn’t want more leads. But not in the crazy automated let’s try and pay someone else to do it kind of way.

Look forward to having everyone next week.

Cheers.

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