LinkedIn For Business Tips – Podcast Show Notes

Episode Overview

Using LinkedIn to attract opportunities to build your business is different to those looking to build their personal brand. At the same time, it is important you also ensure that you help support employees to grow their standing in the industry.

Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linking in with Louise.

  • How is LinkedIn for Business different to LinkedIn for Career search?
  • How can business owners set employees up for success?
  • Won’t my employees get poached if they build their LinkedIn personal brand?
  • Best tools for companies to build thought leadership on LinkedIn.
  • Tips for engaging company page content


Good for Business Show Podcast Episode

Good for Business Show LinkedIn Live Video

Full Transcript

Michelle J Raymond: [00:00:00] Welcome to the Good For Business Show and I am super excited to have you here, Louise Brogan. We are going to talk LinkedIn for business tips. It’s my turn to host you this time.

Louise Brogan: Very nice to be here. Thank you for inviting me.

Michelle J Raymond: We are going to talk LinkedIn for business. Cause I believe that LinkedIn for business is very different to how you go about LinkedIn for career seekers, which is not a space that I play in. I prefer to play on the business side of things. And of course, company pages is a big part of that.

But before we jump into this discussion for anyone that perhaps hasn’t come across your YouTube, channel, your podcast, tell us a little bit about you and your business and how you help people.

Louise Brogan: Sure. So my name’s Louise Brogan, my business is LinkedIn with Louise. I live just outside Belfast in Northern Ireland, and I work with small and medium-sized companies who want to have visibility and get leads and sales on LinkedIn.

And, yeah, I have a [00:01:00] podcast it’s at 211 episodes. Which I kind of, I am amused by sometimes and a YouTube channel, which I’m loving playing with. I’ve been doing that for about a year and I’m an official monetized YouTuber, which I think is awesome

to be YouTube we’re in your forties. Yay.

Michelle J Raymond: That is amazing. Cause I know how much work goes into building a YouTube channel and I’m on 198 subscribers on my YouTube channel and those last two, if you’re not subscribed, please go and find both of our channels because we’d really love it.

So question for you Louise.

Louise Brogan: Yeah.

Michelle J Raymond: Start with the first one. How do you think LinkedIn is actually fundamentally different between LinkedIn for business and LinkedIn for career seekers?

Louise Brogan: Oh, it’s so different isn’t it. Yeah. To me it’s completely different. I actually have done workshops for university students and graduates talking about you how to get a good profile as they leave university and go off to their career.

So it’s completely different talk. Because if [00:02:00] you are looking for a role and your profile, it’s going to be set up for that. Whereas if you are on this platform to get business, whether you are a product based business or a service based business, your activity and your profile is all actually more aimed at your ideal clients and how you can help them.

And you become, I’d like to think of being seen as a resource to my clients and potential customers and clients. So all the content that I put out there is to help people who want to use LinkedIn for business. Whereas my niece actually has become slightly more active on this platform. And she just left university. She got her master’s.

So I was like, oh right. So you need to start talking about the conversations in the industry that you’re working in. Maybe sharing articles from people who are further along in their career than you. Or commenting on those people’s and content and getting seen in the industry that you want to work in.

Whereas with business, it’s more about what do your customers and clients want to know [00:03:00] about your product or service that you have. That’s a very different way to approach LinkedIn, I


I think if you’re a business owner, you should listen to what you’ve just shared there and go flip side. If I want to attract top talent, I’ve got to make sure that what’s out there on this platform aligns with what are the values, what are the needs of those people that will become job seekers?

Michelle J Raymond: Especially with company pages, part of their role, we often talk about sales or business development, on LinkedIn. But it’s also for companies it’s attracting career talent, the best of the best, and showing them what it’s like to work for your company is a really cool way that you can go around it.

Louise Brogan: Interesting Michelle, because I didn’t know what it’s like in Australia, but in the UK and Ireland, There is a, there’s a big issue in finding people and attracting talent to your company. I’m actually getting approached by organisations saying, “Louise, can you teach us, or help us with our LinkedIn Company Page because we want to attract the right talent to our company.”

And that’s an interesting space to be in, but yeah, talent [00:04:00] acquisition is a big piece of the Company Pages I think at the minute.

Michelle J Raymond: Um probably a bad example, given the news this week, but I often share about the Netflix company page on LinkedIn, which is bad timing, and I need a new example. But when you have a look at it, it’s a really great Page that shows what it’s like to work there.

And again, bad timing need a new example. Uh, but ultimately if you have a look at the content that they put through, you can see they’re trying to find the right fit employees. They want to be visible. They show you their business values, which I think is really important as well as a company to share the values that your business has.

It’s a normally a really cool page to go and check out and I would send everyone there, but attracting top talent doesn’t seem like the right words to use for them just given the news that’s happened.

One of the arguments, which we’ll go into in a moment but there’s often a fear for business owners that if I get everyone active on LinkedIn,

Louise Brogan: Are we going to be having [00:05:00] an argument?

Michelle J Raymond: I hope not.

No, I tried that format last year in another life. With that, we can actually let’s have a look at that. LinkedIn for business, how to business owners set employees up for success on the platform.

Louise Brogan: So this is one of my favourite things to do. So I had a meeting with one of my clients on Monday, and we literally went through this process.

When your company is invested in using LinkedIn. To showcase the products, the people, or whatever it is you’re doing to attract people and to get leads and sales for your business. Your employees are your secret weapon. So if you get a strategy in place, and this is Michelle and I both do this. Um, well, yeah, I know that you do as Michelle, have you worked with our company?

I come along and we’re creating content for your company page. The best success you can have is that you also [00:06:00] empower your employees to understand how do you use LinkedIn? Bring them in, like include them in helping with shaping the content, put them into the content as well. You know, like one of my, clients this week, she’s got a new puppy and it’s a picture of her sitting at her computer with she’s literally got the company logo.

So putting on the company page, talking about, oh, a new team member has joined the company. How does this help your company? Your employees, if they are, if you train them and, and empower them how to use LinkedIn, they will share that content to their network. Everybody who works for you, has their own personal on that record on LinkedIn.

You’re amplifying the reach of your company. Like tripled or even more maybe, but if you aren’t including your employees and you’re just putting stuff in the company page, and you’re not even, using to notify employees to them, which is when you have a post and the little button in a box at the top right.

Click on for ease. Let’s all your employees know that there’s a new post on the page. If you’re not even using [00:07:00] that, your team might not even know that there’s content on the page. But if they do know it’s there and you notify them, you’re actually giving them something that they can write their own post to about on LinkedIn.

And that’s using their profile and their visibility as well as your company. So it’s a win-win for everybody.

Michelle J Raymond: This is what I would recommend to business owners. Is that the more you use the company page to build up your employees, you get your employees on board, so they see what’s in it for them.

Let’s not skip over that step and just try to brute force. I’ve spoken about that many times. Never going to work, but there’s, unfortunately, there’s too many people that skipped to the – “Hey Louise and Michelle, can you just do it for us?” And don’t do any assessments of ,who have you got in your team? You may have superstars in your team already, or you may have people that if we recommend that they do a post, they go running the other way.

You’ve really got to set yourself up for success. Do you think that a 100% outsourced program, you [00:08:00] me, without any input from the company, even works?

Louise Brogan: It might work for awhile, but it’s going to work so much better if your team on board. I think might cause put something on there, but your company culture. So say you have a team with the clients that I usually work with and maybe like 10 or 15 people, it’s a smaller sized organization usually. If you’ve got 10 or 15 people in your team who are going to be part of this. Why not ask them, is there somebody who would be interested in getting more visible? Is there anybody here who’d be interested in like creating that little videos for us? For our company page? Because there probably is. That’s what happened in the meeting I had with my clients on Monday night. One of the ladies actually has a YouTube channel about something completely different. Very, very comfortable on camera and she says, yeah, I’ll do that. I’m happy to do that. I’m like briliant, we have got a star in the making here. She’s going to love it because people are going to start paying attention to her and it’s raising her profile, but she’s actually helping the company at the same time.

There have been clients that I have [00:09:00] that have come to me, Michelle. I’m sure you’ve had the exact replica situation, where they have said” here’s our company page, or we don’t even have a company page. You set it up, you manage it and leave it. We’ll leave it to you.” I actually had this, 10 years ago, I started my business and I used to do social media across all platforms, I used to run the Facebook pages for a lot of local small businesses. And it was just hilarious because they didn’t have a strategy. They didn’t know who they wanted to attract. They want to attract everybody. Who’s your product for? Everybody.

Okay, well, what content are we going to be putting on the page? Um, I don’t know, that’s up to you. I remember going to like a kebab shop and taking pictures of the kebab shop for their Facebook page and just going like this. I was brand new to all of this. Just going, watching. This is going to work actually.

Michelle J Raymond: Yeah, that has to be a lot of partnership for success. Whether it’s outsourced or done internally. What I [00:10:00] recognise is the strongest fundamental foundation of all of this is getting everybody on board before we even step onto LinkedIn, because that’s the steps that we always seem to like jump. And then it lasts for, I’m going to say maybe three months max, based on, expectation or force. And then you see things just down, down, down, down, and then because there’s normally someone that’s driving it, they get exhausted. They don’t get any acknowledgement from above.

I wholeheartedly believe if you’re a CEO of a business or an owner of a business and you manage a team, you have to have a presence on LinkedIn, if you expect everybody else to because you set the standard. In my personal experience, managing all kinds of different Pages, if you don’t do that. Straight down the toilet. Because bit by bit, everyone drops off over time.

Have some conversations upfront, find the stars like Louise just said. Maybe you’ve got someone that is always taking photos around the office, whenever the birthday cake is [00:11:00] out, you’ve got that person that seems to collect the photos. Take advantage of what different people are good at.

Same as if you’ve got technical people that are out doing sales presentations, get them on board as well. Use everybody’s best skills. But if we’re doing all of this stuff, right, let’s think about this. So the company’s investing all this money, we’re building up all of our team. Here’s the fear. The fear that someone comes along and I’m going to lose my staff and we’re going to get poached and it’s all going to be for nothing.

So why should a company bother about the personal brands? Will they get poached?

Louise Brogan: This is a question I get asked all the time as well. I think it’s, it’s way bigger than what’s going on on LinkedIn. People are ready to leave your company. It’s not because of what’s going on with LinkedIn. Have you created a company where this person really feels like they are part of the team and the company? I think what we’re talking about is, sharing content from the Company Page that gives [00:12:00] the person something that they can go off and create content around or are showcasing them on your company page.

Well, those with their own LinkedIn personal profile. I mean, it is, it is their personal profile. It doesn’t belong to you as the company owner. There are certainly things that, you want your team to do. You want them to be connected to your Company Page on their Profile and have it in the experience section, commenting and engaging with the content on the Company Page.

If that person is going to leave, they’re going to leave regardless of whether they have. Amazing LinkedIn presence or not. I think Michelle.

Michelle J Raymond: No arguments for me on that one, it will not be LinkedIn’s fault. It’s that simple. People will leave that’s part of life. If you have all of this set up for success and they build their own personal brand, it’s only going to reflect great back on your company, even after they leave.

Cause it will always show up as the history, they’ll have conversations with people in their new jobs. [00:13:00] And so for me personally, you’re right. You don’t have any right to force someone. It is their own personal profile, but it’s when you get to the bottom of that and dig in and go, what’s in it for them.

Why should they bother helping? If there’s no acknowledgement, there’s no KPIs, there’s no reward. Duh, it’s never going to work and it’s probably going to spill over into other areas of your business and be the reason that people leave potentially. To your early point, it can also be the reason that people will come and work for you.

So I think there’s that side. So it works both ways as far as I’m concerned on those kinds of things. If we have a look around LinkedIn, there’s a lot of conversation around building up thought leadership and thought leadership is often directed at individuals.

LinkedIn did, a huge investigation and report called the Edelman report. So LinkedIn and Edelman, and it was all about the B2B buyer. What they found was it was all about thought leadership. [00:14:00] Because when I’m a buyer, I go search the internet for answers. And more often than not, here’s what happens.

Type into Google. I want to know about X, Y, Z. Then what happens is you get an SEO written blog, which is the same on 25 different pages. You know, I find that so frustrating that they’re all same, same. No originality.

What about some of the tools that you think are good on LinkedIn where businesses can actually highlight some of their thought leadership and drive conversations?

Louise Brogan: I think so I love the Edelman report. I think it comes out every year, I think a tool that is completely underused is video on LinkedIn. If you can get your CEO to do a video talking about the subject that they are an expert in, I think that’s a fantastic resource. And I don’t know if you listened to Diary of a CEO, Steven Bartlett, Michelle It has blown up over here.

It’s a brilliant podcast. [00:15:00] Every time I look at LinkedIn, I’m seeing a quote from somebody about him and he’s one of the Dragons Den guys here. He is, he’s a real thought leader. I can see his content. He’s doing videos, he’s doing podcasts. So there’s lots of tools you can use. LinkedIn, give you tools as well. You’ve got LinkedIn Live, and you’ve got the LinkedIn newsletter. What I love about the newsletter is that, I didn’t realise until somebody pointed out to me, when you write the newsletter and people are subscribed to it, it goes into their inbox, in their email off of LinkedIn, which is amazing.

So it’s really, really great reach there. So there are tools like that, but I honestly think for, I did a poll uh, started last week. Asking people did they see themselves as a thought leader, or want to be seen as a thought leader? Not the most fascinating discussion underneath it. There’s a real cultural difference.

Some people in the UK, like cringe the thought being called a thought leader. Whereas a lot of my lovely American [00:16:00] connections are like, absolutely, I’m a thought leader, you know? I don’t want to be seen as a thought leader. So it’s interesting. Seems to be a little bit divisive, I think. And, but it’s basically getting out there and giving your opinion on something that you could be giving your opinion on “how people are using LinkedIn.” You share your opinions and you attract and repel people based on whether they agree or find that interesting or they’re converted by what you’ve said.

And so, yeah, there’s lots of tools out there. I think the new tool that’s out this week or last week, wherever it is, they’re putting a link in your personal profile. That LinkedIn Creator Mode. That’s really interesting because what are people going to use that for? I put my link currently, like is to this exact lives that we’re doing right now.

Afterwards, I’m going to share, it’s probably going to go to my local Northern Irish Belfast women’s networking event in June. And other people are saying, well, I’m going to use it to send people to a webinar, or I’m being seen as an expert, or I’m going to send people to my podcast. So I think that’s a really [00:17:00] interesting development. I’m just, I’m really intrigued to see what’s coming next down the line for people using Creator Mode.

Michelle J Raymond: I think there’s just so many tools that are coming through from LinkedIn at the moment. And when I had Michelle Berg from the LinkedIn team on my live last week, what was really abundantly clear is everything that they’re creating for Pages’ will drive conversations, we’ll drive communities. That is at the fundamental, what they’re out to achieve is more of both of those things. And so I think Creator Mode obviously has its own goals, which would be, I think probably centered around those kind of conversations, collaborations and communities.

I think we’ll just see more and more tools. You’re right. It is exciting to see all of them coming in. Hopefully LinkedIn audio might get off the ground. It seems like it hasn’t quite hit the ground running, shall we say? But hopefully there’s someone in the background that’s madly trying to fix the bugs and [00:18:00] make it something that I did hear that companies would be able to, you know, have that, but your employees could run audio rooms as well.

It’s a great place to get feedback, in that instant thought leadership and rapport. So I have my fingers crossed for LinkedIn audio. We’ll see how that goes. I don’t know. Have you tried LinkedIn audio at all?

Louise Brogan: Okay. I’m not a fan of LinkedIn audio. I have not found this sounds terrible, but I’m a very honest person.

I haven’t find a LinkedIn audio show that I really wanted to listen to. I tried a few at the start and I went in and I thought this is just egos on a stick.

Michelle J Raymond: Staring at your belly button talking about LinkedIn Audio for the sake of LinkedIn audio.

Louise Brogan: This person is on here not to listen to, to have conversations with anybody else just to hear themselves talk.

And I didn’t put me off, but then I was never a Clubhouse adopter cause I’m an Android user.[00:19:00] I do like Twitter spaces, which is an audio, but again, I’m very selective about the ones that I go to. But that’s the point isn’t it? That you find shows that you’re interested in.

What I do find very interesting by LinkedIn Creator Mode is I see monetization coming with that and that’s building the following. And it’s really interesting. They’re talking about communities who are groups going to finally get the life that they deserve because they that’s challenging to get engagement in your groups.

If you look at a platform that YouTube, their biggest success and the reason so many people go to YouTube to create content is because we are getting paid. And YouTube, but then that’s all the ad. So you’re thinking, well, if I’m building a community, am I going to have advertising coming in and then look at Facebook ads and all of that stuff?

That was a complete wormhole I don’t think we’ve got time to go down today.

Michelle J Raymond: I’m surprised we haven’t been down the rabbit hole, the worm hole either-or already, because there really is so many different ways you can go around LinkedIn as a [00:20:00] business owner. There is so many tools for your employees, so many new tools coming on your Company Page.

One of the conversations that I get asked is should I have a Company Page newsletter? Should I have a personal newsletter?

Louise Brogan: All the time.

Michelle J Raymond: I think what happens is it can be quite overwhelming for businesses that just go hang on a minute. Like, what is going on here? Where do I even start?

So if I’m that person I’m that business owner, where do you think people should start Louise?

Well, I’m really glad you brought the conversation round to this actually, because the majority of people in this platform or probably anyone who’s listening to us. Either they knew this stuff or they’re going, what are they talking about?

Louise Brogan: All these features that I don’t even know they exist. And that is my experience. I would get on a call with somebody and they’ll say, we want to use LinkedIn. And I have to remind myself that they, most people have no idea that all these features exist and they don’t really need them. As a business, you should have a Company Page.[00:21:00]

You should have optimized your own profile and get your profile set up for your team and get some training on how to use the basics of LinkedIn. Let’s start conversations around our business, our products with our communities, our clients, build relationships with people. I love, I did hear Michelle and you speak last week and I love that she said that Company Pages is going to be about building community.

But let’s be honest folks. How challenging is it to get people to converse on your Company Page posts right now, it’s like, it’s like pulling hen’s teeth. And whereas on my personal profile, when I start conversations, it’s just the most interesting thing and they run away and I knew I’m I have a small team of three people.

That’s different to, if I was running Asana or something, that is different. But it it is really hard to get people to comment on your Company Page posts. So let’s look at the basics, you know, let’s get [00:22:00] our products and services up there. Let’s get links to our website. Let’s highlight who works for us.

What it’s like to work for us. What do our products and services do for you? Let’s train your team members. How do you use LinkedIn and start from there? Rather than thinking, oh, sugar, we can’t do this because we haven’t got time to do newsletter and do LinkedIn lives and do audios. I’m a when you’re running away to Twitter, it’s safer.

Michelle J Raymond: That’s what I’ve just literally done this week is put together a bundle for business owners that is get your profile optimised for business. Get your Company Page set up properly. So it’s optimised and aligned as well. Let’s do the foundation training. And then we’ll do a content strategy.

Not let’s keep posting, let’s just post and skip all of the other steps and then go, why isn’t that person doing it? I said that they should. I find that I appreciate everybody’s eagerness, A Company Page I look at more as a library. It’s not somewhere [00:23:00] that really generates lots of conversations.

Although I do obviously generate those, but for the most part, I go, you know what ,if somebody wants to know about Company Pages I want them to come to the Good Trading Co library and I’m going to put everything that they want there, and they can have a sticky beak around. You see people like multiple posts in a row.

It’s like they went there for one thing and then while they were there, oh, just have a little look around and find out about, whatever said topic is. Do you find that on your Pages that you have and that you manage?

Louise Brogan: Yeah. You get, you’ll get notifications of activity on your page and you’re like, oh, that one person has gone through and clicked or commented. Comment, I’m like, wohoo amazing but generally clicked on something, but like the last seven things that you posted.

I have a question for you actually Michelle. Because I know you’re building your YouTube channel and then we need to get you up to the 1000, nevermind 200. And do you then share your YouTube [00:24:00] link on your Company Page? Or are you uploading the videos? Because I love the video tab on the Company Page and just see the videos. Do you create it on there? What are you doing?

Michelle J Raymond: My simple answer to you is every single time I go live and it’s my show. I do it on my Company Page. After I finish going live, it moves straight to the video tab.

The beauty of using like StreamYard. This is why, everyone says Michelle, you’re everywhere. So what I do is I go live as per my Company Page. It then sits on the video tab, so it lives there forever. Well 12 months or so. It’ll live there for a long time.

It goes to YouTube at the same time, it then goes to Twitter and then I don’t do Facebook, so it’s not on there, but it could. So it goes everywhere. For me, if I’m having a conversation with someone later down the track and they want to know about LinkedIn for business, where should I start?

What do I do? I just go back to the video that I’ve already [00:25:00] done. I’ll grab this live and say Louise and I already answered all of these questions. It’s that longevity that we spoke about that I’m looking for for my content to go further. So if I’m making shorter videos which are how tos I’ve think that’s the style that seems to work better on YouTube.

So I’ll upload it directly there and not go live. That’s what I’m playing around with at the moment. I defer to you the expert, if I’ve misunderstood the power of YouTube. I know that you’ve got thousands, so I’m a little way behind, but you inspire me to have a channel that actually is a place that helps people. Cause that’s what, I do my research. I go and have a look at your channel. I like to learn and watch, and I can just see how powerful you are because you’re of service to people. You explain how things work very simply, very easily, but they get the answers to the questions.

It’s fundamentally that simple, isn’t it? Or is it more difficult?

Louise Brogan: No, so basically literally when there’s a new feature comes out. So I made [00:26:00] a video about the new LinkedIn Profile Link and then oh I’m playing with YouTube shorts actually send me a short as well, so that this went up this week. And then what I do is, so this is like a mini lesson in content.

What, I do is I I’ve written a blog post about it and I’ve embedded the video into the blog post, which was why my Google analytics has exploded because it is owned by Google. So there’s the video is on YouTube. And it’s embedded into the blog post, which talks about the same thing. It goes out in my newsletter.

I share it on my company page and all that good stuff I share on Twitter and that is how I’m building up, the video channel on YouTube, which I I’m really I’m just, I’m just really enjoying it because it’s a new thing to me, I think as well, like I’m a lifelong learner and just I think when I hit my monetization, I was like, oh, this is interesting. Let’s look a bit more at this now. So now I’m mini obsessed I lost three subscribers today. So cause that’s nearly 2,500 and I lost three today. Because if I [00:27:00] got three and I’ve been over the 2,500, it’s really funny how you’re obsessing with numbers.

Michelle J Raymond: Honestly, I am watching and counting. The first hundred where the hardest, and then I got to customize the link and then all of a sudden I just want two more and it’s one of those things.

Louise Brogan: At 1000 it just goes like this, it’s amazing.

Michelle J Raymond: To bring this back around, you can see that there’s so many different ways for businesses to be able to create content on LinkedIn. Maybe repurpose it off the platform. Cause we don’t want this to become bigger than Ben Hur and take up everybody’s time. That is not the purpose of having a good LinkedIn strategy. It should be the most efficient way you can get the most out of the platform. The people that just go, how do you make content for a company page?

What would you recommend as the best types of content in your experience? That works best.

Louise Brogan: Okay. So I definitely come from a place of, let’s be of service and use to the people who are following [00:28:00] us. So if you’re following Michelle or me or my LinkedIn company page, it’s because you want to learn about LinkedIn.

So we are sharing tips and advice on how to use LinkedIn. For a client. So if I’m an HR company I’m working with and there they’ve got a team of 10, so there’s a mixture. There is a mixture of really useful information about HR policies. There is news and events because if you work in and if you have to outsource your HR to somebody as an expert and the laws change, then you look to them to find out what’s actually happening and what’s going on there.

Then there are bit’s about, who’s in the team, this is who we are as a company. And then there are here’s who we work with, or here’s a testimonial from a client, and this is why, we want, we would love to help you in the same way and help you achieve the same results.

Dah, dah, dah. So having a nice mixture of content, I know you’d have a 3, 2, 1 thing that you do.

Michelle J Raymond: I do have a 3, 2, 1 thing. And if anyone jumps onto my profile and go straight to the [00:29:00] featured section, it’s the very first post there. So the 3, 2, 1 strategy is what I use , just to keep the things that you just described in the right balance.

I one housand percent agree. It’s all about mixing it up. It is definitely not just one size fits all. No human on earth is the same as the next one. So we’ve got to factor that in. We all learn differently. Jump onto my profile and go and have a look at that and you’ll learn more about the 3, 2, 1 strategy and how I go around it.

Before I move on to the the final part. Louise, any last final tips?

Louise Brogan: Yes. I have a very simple analogy of LinkedIn personal and Company Page. If you go to your favourite industry conference, your Personal Profile is you walking around the conference, connecting with people, having conversations. Your Company Page is your sponsor booth over here, that you can send people to and say you can find out there what our products and services are, meet the team and find out more about us. If you think of it that way, hopefully that will help people.

Michelle J Raymond: That [00:30:00] is a simple analogy that I hope that people really get that is the power of LinkedIn. That you can have both sides that work for your employees, for your business . Ultimately Louise it is always fabulous that I get to chat to you. We should do this more often, it’s been fun. Thank you so much. I’ve had a blast. Louise you’re fabulous. And this has been great. I appreciate you. Alright. Cheers everyone.

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