LinkedIn Company Pages New Features for Businesses 2022
2022 is off to a flying start, and we are still seeing more features and improvements continue to come through to LinkedIn Pages. The continued record-breaking revenue primarily drives this for LinkedIn Marketing Solutions, i.e. through paid ads. But, of course, you can’t run a paid campaign without first having a company page.
Whilst B2B Growth Co is focused 100% on organic business growth strategies; all Company Pages benefit from this revenue spike as new features make LinkedIn Pages more attractive.
At B2B Growth Co, we have been sharing with our followers that we believe the direction that Page’s new features will be heading will come under two main themes –
- Industry Thought Leadership
- Community Building
The Edelman B2B Thought Leadership Impact Report discusses the importance of brand thought leadership. The Edelman Report is a fascinating read and gives great insights.
LinkedIn Company Page Newsletters
Given thought leadership remains critical to customer engagement, enter LinkedIn Company Page Newsletters. Another opportunity to reach out to decision-makers with long-form content.
As a LinkedIn Small Business Advisory Council member, I work with the LinkedIn Pages team to test new features. What has been exciting is testing LinkedIn Company Page Newsletters like the one you are receiving.
The LinkedIn Company Page Newsletters work the same way as those with a newsletter via Creator Mode. There are minor differences in how you find them on Pages, but there is no difference beyond that.
Pages must have a minimum of 150 followers to qualify for access. We can expect to see a rollout in the coming month. There are no definite dates, and it will most likely be a staggered rollout, as is typically the case with new features.
Most excited that Google will index LinkedIn Pages newsletters. Indexing LinkedIn Company Page Newsletters will help with organic growth. Therefore, focus on delivering unique thought leadership to take advantage.
A quick video is below to give you a sneak peek. You can get prepped today by creating your LinkedIn Pages Newsletter Cover Image 1280 x 720 pixels, and the LinkedIn Newsletter logo is 300 x 300 pixels.
LinkedIn Company Page Organic Post Stats
The upside of LinkedIn Pages is that you don’t need to pay for a third-party application such as Shield Analytics to get stats on what is happening on your Company Page posts.
You must monitor your posts to see what’s working and what’s not working. This way, you can learn the type of content and the format you use that resonates best.
The more you can refine this over time, the greater the success. Especially given the challenges of reach with Company Pages (think of them more as a destination).
Underneath each LinkedIn Company Page post is an easily viewable overview of the stats for that post.
HINT: If you click on the “i” next to “Organic stats” you will get the full breakdown of the definitions as shown below.
Ultimately the success of your LinkedIn Company Page will come from neverending refinement. So always look for that extra 1% to make your business stand out.
LinkedIn Company Page refinement is a long term game that requires patience and persistence, just like your business. However, your efforts will pay off even if the first 12 months it doesn’t feel like it.
B2B Growth Co will continue to bring you all the latest updates on LinkedIn Company Pages to attract the right opportunities for your business and get REAL RESULTS.
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Michelle J Raymond is the Chief LinkedIn Strategist at her company B2B Growth Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. Michelle specialises in helping small to medium business owners make a real impact in business. As a leading global authority on LinkedIn Pages, her passion is to change the world by doing good business with good people.