Given thought leadership remains critical to customer engagement, enter LinkedIn Company Page Newsletters. Another opportunity to reach out to decision-makers with long-form content.
As a LinkedIn Small Business Advisory Council member, I work with the LinkedIn Pages team to test new features. What has been exciting is testing LinkedIn Company Page Newsletters like the one you are receiving.
The LinkedIn Company Page Newsletters work the same way as those with a newsletter via Creator Mode. There are minor differences in how you find them on Pages, but there is no difference beyond that.
Pages must have a minimum of 150 followers to qualify for access. We can expect to see a rollout in the coming month. There are no definite dates, and it will most likely be a staggered rollout, as is typically the case with new features.
Most excited that Google will index LinkedIn Pages newsletters. Indexing LinkedIn Company Page Newsletters will help with organic growth. Therefore, focus on delivering unique thought leadership to take advantage.
A quick video is below to give you a sneak peek. You can get prepped today by creating your LinkedIn Pages Newsletter Cover Image 1280 x 720 pixels, and the LinkedIn Newsletter logo is 300 x 300 pixels.
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