LinkedIn Company Pages – 7 Best Practice Tips 2022
There is a lot of talk on LinkedIn right now about LinkedIn Company Pages. It’s been interesting to watch the evolution of this conversation over the last eighteen months. This time last year, the pushback was so fierce even I doubted their worth at one stage.
As you know I stayed the course and trusted my knowledge and instinct. Now I get to enjoy the excitement as people look to LinkedIn Company Pages to build credibility, boost employee personal brands, attract top talent and most of all work as a 24/7 beacon for new business opportunities.
LinkedIn Members interact with LinkedIn Pages over 1.5B times per month.
However, enthusiasm isn’t all you will need to get the most out of your Company Page. If you want results you will also need good knowledge of LinkedIn Pages best practices for 2022.
LinkedIn Company Pages Best Practices 2022
1. Company Page Set Up
Don’t skip over the importance of setting up your page. Completed and active LinkedIn Pages are reported by LinkedIn to get 11x more clicks per follower. If you haven’t set up your page then read our blog on “How to Create a LinkedIn Company Page.”
Hint: Pay particular attention to your cover image (banner), tagline and About section
2. Company Page Content
If you are hoping that this section will give you a content prescription for your company page then I’m sorry to disappoint. The time of day, frequency, content format aren’t the right area to focus. Focus on content that would make the biggest difference to your dream client. What transformation can they expect from working with your business?
If you are stuck for Company Page content ideas check out this post.
Hint: Company Page content is not about you or your business!
3. Build Employee Advocacy Program for Your Team on LinkedIn
Before you go jumping to make all of your employees engage with Company Page posts, stop and think. When was the last time you did something just because you were told? Most likely never.
You need to meet your employees where they are at and everyone will be different. Some people work best behind the scenes, others will require LinkedIn training (check out our Good Trading Co LinkedIn Masterclass) and some will gladly creat and engage.
4. LinkedIn Pages for Building a B2B Community
LinkedIn Pages are not a one way broadcast. They are an opportunity for you to bring together a niche B2B community that interacts with your employees. It can be an ecosystem that covers suppliers, buyers, clients, peripheral services and users.
Building a community does take time but it moves your followers away from being commoditised to being highly valuable brand ambassadors. Be sure to engage and respond to your community either in the comments or by the newly rolled out feature “Commenting as your Company Page“.
Hint: With Product Pages being rolled out to more industries and groups attached to them building communities will play in the future.
5. LinkedIn Company Page Admin Persistency
More than anyone we understand the temptation to give in and wonder if your Company Page is adding any value at all. Keep an eye on the analytics and make sure the numbers are heading in the right direction over time.
Hint: Do not compare your Page engagement to your personal profile engagement. They are not designed to work the same.
6. Stay Up to Date with Latest Company Page New Features
Don’t fall behind by not staying up to date with the latest new releases and features of Linkedin Company Pages. There are so many new ways that you can get an advantage if you just keep up to date.
Hint: Watch below if you aren’t across the updates so you don’t get left behind.
7. Invest in Training
If you are getting frustrated trying to work out the best Linkedin Strategy for your business eg What goes on your Profile? What goes on your Company Page? then we recommend you stop. The longer you take the longer you give to your competitors as an advantage.
Good Trading Co specialise in LinkedIn for B2B Businesses and we offer –
- LinkedIn Audit and Strategy
- LinkedIn Founder’s Business Profile Optimisation
- LinkedIn Masterclass Training
- LinkedIn Coaching
- LinkedIn Company Page Management
Hint: Together we can save you wasted time trying to figure it all out.
We have shared 7 Company Page best practice tips. This is just a taste of what we share with our clients to save them time and get them ahead.
Will you be next to join us?
Book a free intro call so we can discuss how best we can serve you – Audit & Strategy, LinkedIn Training, LinkedIn Coaching here.
Michelle J Raymond is the Chief LinkedIn Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. Michelle specialises in helping small to medium business owners make a real impact in business. As a leading global authority on LinkedIn Pages. Her passion is to change the world by doing good business with good people.