G.T.C Synergy™️ B2B Community Builder

Your business has big goals and is looking for the competitive edge to deliver results on LinkedIn. Currently, your Company Page is pretty neglected, and you are looking to turn this around.

The G.T.C Synergy™️ B2B Community builder course will give you confidence –

Maximise reach and engagement to build your company brand awareness to become the trusted authority;
Grow the Company Page into an industry-leading B2B Community to attract new business opportunities
Get started on engaging your employees as advocates
Build a synergistic relationship between your Company Page and personal brands;
Benchmark your Page performance.

G.T.C Synergy™️ B2B Community Builder is Suitable For:

This advanced program is suitable for B2B businesses mid to large size that have identified that LinkedIn is a critical marketing strategy that is aligned with your business goals.

Your Page has been active for some time but you are not seeing results. The Page growth has become stagnant and internally you are out of ideas on what to try next.

Your Page followers has circa 2000 and you have been creating content consistently for a minimum 2-5 years.

Knowledge is Power. Community is Strength.

Stage 1 – Audit & Alignment

Page Audit and report on existing structure, content, employee engagement etc
Align your business goals with your social selling strategy

Stage 2 – Training

Topic 1 – Page Admin and Set-Up

Setting up branded Pages effectively for 30% more views weekly
Page Admins overview
Company, Showcase or Product Page? The case for each

Topic 2 – Company Page Content

Frequency, content type, content formats overview
Building out content pillars aligned to business goals
Current best practices for Company Page Content

Topic 3 – Strategies to Build a B2B Community

Strategies to build Page Followers and drive engagement

Topic 4 – Page Tools for Employee Advocacy

My Company Tab

Topic 5 – Benchmark Your Performance

Understanding LinkedIn Pages Analytics

Stage 3 – Company Page Content Strategy

30-day evergreen content plan

G.T.C Synergy™️ Approach

Good Trading Co runs by the philosophy that LinkedIn should be a part of your business and not take over your business. The social selling strategy for your Company Page should always be aligned with your business goals.

For a strategy to be effective, it must be simple, easy to execute and form part of a consistent routine. Our philosophy is to take a holistic approach utilising the best features of your Page to build brand awareness and generate leads combined with employee advocacy to accelerate growth.

“ Would highly recommend Michelle’s LinkedIn company pages training. She really knows her stuff and gave me so many useful insights into the LinkedIn algorithm, company page content strategy, and how to get that all-important engagement. She provided clear action points for me and my colleagues to work on and she has improved my confidence and understanding around LinkedIn tenfold. Thanks so much Michelle! ”

“ I reached out to Michelle for help with our social media strategy. After over 110% growth of followers last year thanks to a new social strategy (and probably Covid effects) we were sadly leveling out! Our followers increase just weren’t coming anymore. Michelle did an audit of our company page and posts and recommended updates to our strategy based on her expertise. Awesome job. Quick turnaround. Can’t wait to put it into action! Thanks Michelle!!! ”

Mary Liversidge

The Digital Marketing Partners

Alison Warner

Specialchem

Set your business up for success.

Book an Intro Call