Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages (Michelle J Raymond & Lynnaire Johnston)

Amazon International Best Seller Business Gold is the world’s first book dedicated to the undiscovered goldmine of LinkedIn Pages. Business Gold explains how you can take advantage to promote your brand, generate leads and gain the edge over your competition.

From why you should take pages seriously to examples of Company Page excellence, this book takes you through the process of setting up your LinkedIn Company Page and how to leverage it in your marketing.

Business Gold is a true testament to the power of LinkedIn. Through a series of fortunate events, the authors came together and utilised the best of each other’s skills to help others learn from their experience and knowledge.

LinkedIn Company Pages continue to evolve with new features rapidly. Business Gold pulls together all of these features in a simple, easy to follow guide. 

Business Gold is a practical, “no fluff” approach and is summarised at the end of each chapter with gold nuggets for the reader to take away. 

We continue to see more focus from the LinkedIn Pages team to enhance LinkedIn Company Pages further, and both authors are excited to see what the future holds. 

If you would like some further insight into this check out this video with the LinkedIn Pages team.

Connect with The Authors

Both authors are internationally recognised LinkedIn Experts and would love to connect with you. 

Michelle J Raymond 

Lynnaire Johnston

Follow our Business Gold Book Company Page on LinkedIn here

Business Gold Content Overview

Part 1 — Awareness     

Chapter 1  Why Businesses Need a LinkedIn Company Page         

Chapter 2 What’s On a LinkedIn Page     

Chapter 3 How LinkedIn Pages Differ from Profiles 

Part 2 — Authority

Chapter 4 How to Set up a LinkedIn Page for Your Business         

Chapter 5 How to Publish on LinkedIn Pages       

Chapter 6 How to Grow LinkedIn Pages 

Chapter 7 How to Set up and Run Events on Pages   

Chapter 8 LinkedIn Page Sub-Pages and How to Use Them          

Part 3 — Advantage      

Chapter 9 Gold Standard LinkedIn Pages Worth Following            

Chapter 10 The Future of LinkedIn Pages