Good for Business Show - INFLUENCE AS A FORCE FOR GOOD

Build Influence on LinkedIn

Episode Overview

Learn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action.

Host Michelle J Raymond discusses with this week’s guest Lea Turner at Lea Does LinkedIn the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it.

  • Build trust to build influence
  • Benefits of authenticity as a super power on LinkedIn
  • Strategically help others to rise
  • Case Study: LinkedIn Masterclass for Ukraine Fundraiser

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Michelle J Raymond: [00:00:00] Welcome to the Good for Business Show. I am your host, Michelle J. Raymond, and joined by the wonderful Lea Turner. Thank you for coming on the show.

Lea Turner: Thank you for inviting me. Nice to be reunited.

Michelle J Raymond: This is my opportunity to revisit what we started three months ago, when we first crossed paths. I appreciate you coming to talk about how can we use influence as a force for good. Quite often, I believe personally, that “influencers” get a bad rap or the whole term has got such negative connotations, but I want to challenge that a little bit and who better to challenge it with me? But for people who have been living under a rock that may not have come across you before, tell us a bit about you. What do you do and who do you help?

Lea Turner: My name’s Lea Turner and I’ve been using LinkedIn for about two and a half years. I was running a typing business to start with and then due to COVID, I took a different direction and started helping other people to learn how to use LinkedIn, to get business for [00:01:00] themselves.

I was doing it very successfully, so it seemed a natural step to try and help other people to do the same. I predominantly work with legal professionals, recruiters, HR people. They seem to be my bread and butter at the moment, but I also work with lots of other people to work one to one, in groups, digital course, corporate training to help them to utilise LinkedIn as human beings. Build trust and grow their brand awareness and ultimately attract clients through human connection and trust building.

Michelle J Raymond: Yeah, perfect. We are so aligned in how we go around things and what I love the most is, a lot of LinkedIn trainers, we theoretically do the same thing, but we go around it in so many different ways, and I’d love to get into that a little bit.

For those that, for some reason, haven’t come across you. So you’re sitting at, the latest count I think I saw was, around 150,000 followers. In my world, you’re an influencer. How does that make you feel if I call you an influencer? Are you comfortable with that?

Lea Turner: No, I don’t really like the term. I don’t like the term because of the connotations that [00:02:00] it gets. I don’t consider myself an influencer because I don’t promote products and I always consider an influencer is somebody who will advertise products for people and influence their buying decisions in that respect.

Whereas for me I think it would be fair to say that I’m influential, but my product is me and what I sell is my service. I’m not doing that for other people. So I think that does make quite a difference. For me, the definition that I give is, an influencer is somebody who basically advertises for other people, uses their reach and their fame to sell products that aren’t their own.

So yeah, it does make me a little bit uncomfortable and it makes me uncomfortable that so many people are paying attention to everything that I say. Incredibly weird. And I don’t think I’ll ever get used to that. But I’m just kind of having to get used to people referring to me. It’s not what I went out to be.

I never came on to LinkedIn wanting to be influential or an influencer, I just wanted to make money for my business.[00:03:00] So yeah, but then I’m also very uncomfortable with the term thought leader. So. Maybe it’s a me problem.

Michelle J Raymond: What term are you comfortable with? You do hold a certain place in the platform, by generating a certain number of followers, it doesn’t happen by accident. Is there a term that you are comfortable with, that you would call yourself?

Lea Turner: I just think of myself as an entrepreneur, as a business woman. I’m on a business platform to build business relationships, which have evolved into friendships a lot of them. But it wouldn’t have ever happened if it wasn’t for the business angle.

And for me, I am just a business woman, who’s got more followers than the average person. That’s part of why I think I’ve been successful, is I haven’t been chasing the influencer status. I haven’t been chasing numbers of followers and all of that and I think that’s probably come across quite strongly in what I do, hopefully.

Michelle J Raymond: I think that’s safe to say. For me personally, I wanted to have a conversation with you today that’s not necessarily around LinkedIn features and functions. There’s plenty of conversation that goes on around that. I wanted to talk about what are [00:04:00] the things that we can do to build influence outside of features and functions.

One of the core things that I think that you need to build influence, as opposed to being an influencer, is that you need to build trust. If I’m on the platform and I’m starting out, how do you think that people start building trust?

Lea Turner: I think the key one that everybody talks about is consistency. Is showing up regularly on the platform and being seen. That’s whether you’re posting content or you’re commenting on other people’s content. Showing up on a regular basis helps to build that familiarity and people are much more likely to trust someone that they feel familiar with. Showing your face is a really crucial one. It’s very hard to build trust with someone whose face you’ve never seen or you only see a very teeny, tiny, outdated picture on their profile. Not that I’m saying you need to be posting selfies all the time, but you wouldn’t go networking without your head attached. So show your face, so people can get used to seeing your face and video helps a lot with that as well.

Doing what you say you’re going to [00:05:00] do. So following through with things. If you say you’re going to do something, do it. I think the giving side of things really builds trust as well. If people get the sense that you’re just trying to sell, and it’s all about what you want, they’re less likely to trust you. But if they see that you’re prepared to share, to give, to support other people whether that’s through the comments they see you leaving on other people’s content, whether that’s through the posts, you’re inviting lots of engagement from people and asking people about themselves, as well as talking about you and what you do. I think that builds that sort of community sense where they see that you’re, you’re there to help them as much as you’re there to get help for yourself, or you’re prepared to buy as much as you are to sell.

For me, it’s been an ongoing part of it, is that, unlike some people that have the following, I’ve now established, they don’t get involved in the comments. They don’t necessarily answer their own DMs and I’m not going to lie, I do have a VA that [00:06:00] helps me with my DMs, that filters through things that I need to deal with and the things that I don’t but if it’s a personal response to something, it’s always me, always me. Those things get lost as people grow on the platform sometimes, and they think it’s not important, but actually me being out and commenting and replying to comments on my own content, but also engaging on other people’s content regularly shows that this isn’t the Lea show, this is about them as much as it is me, because I wouldn’t be where I am, If it wasn’t for the people that have elevated me and supported me along the way, so I owe it to them to offer that support in return.

Michelle J Raymond: And I would say absolutely consistency, I’m all with you on that one. I think one of the words that people would describe you, that has built the trust is the authenticity. So when people would describe you, they would say that you are the person that keeps it real. You tell it how it is, warts and all, this is my life, ups and downs, under, round [00:07:00] twist and turns. Do you think that that vulnerability slash authenticity powers up the speed at which people trust you?

Lea Turner: I think it does because it’s easier to trust someone when you feel like you know who they are at warts and all. If someone someone appears to perfect, it’s like when something’s too good to be true, it usually is, right? So if you present yourself as someone that is too good to be true, it’s hard for people to trust you because they’re waiting to find out what’s the catch.

I think we all the same like that, if someone offers us something like here’s this thing, no strings attached free this, free that, we go hold on a minute, where are you going to catch me out here? I don’t care if people think that, I shouldn’t share that kind of stuff.

I think it makes me more accessible and more relatable and people just see me like this like weird, awkward kind of quirky person, but that is true, that’s really who I am. [00:08:00] And I think that does make me more trustworthy and who am I trying to impress? Like, why not? Why not show those sides of me because it will be beneficial to me to not seem perfect because it builds that trust quicker.

Michelle J Raymond: Yeah. So my question that leads on from this, do you think that your authenticity is your superpower on LinkedIn, or do you think that there’s times where it holds things back?

Lea Turner: No, I find the word such a strange word because when you label it like that, it’s like something people need to try to be and I’m like authenticity isn’t something that you can be, authentic is what you are when you stop trying to be anything else. I never went onto LinkedIn trying to impress anybody or wanting to be impressive. So I don’t really think of it as a superpower, it’s just who I am naturally and probably partly, just because I’m too lazy to give a shit about trying to be someone else. It’s very difficult to try to pretend to be [00:09:00] somebody else. It’s a lot of energy to expend and I don’t have that much spare energy when I’ve got a small child. So no, I don’t really think of it as a superpower. I don’t think the authenticity itself is a superpower, but I think the ability to not really care if people like it or not is probably more, the superpower. It’s my own security and self-esteem that says, I don’t care if you don’t like me being who I am is who I am and love it or hate it makes no difference to me. I think that indifference and sort of being numb to the criticism, that’s probably more of a superpower than anything.

Michelle J Raymond: Because let’s be clear what comes with the upside of having that many followers means that you also get the attention of people that are a little bit on the side of crazy. The trolls as we will collectively call them and they’re known. Does that have an impact on you? Like, are you superwoman, super proof from all of that? Cause I have this feeling that people think you’ve got all these followers, you deserve it [00:10:00] almost or you’re used to it, or you’re in the public, it’s your fault. Like some of the onus comes back on you. I don’t agree with that, but I just wonder if that’s your experience of having so much influence? Do you come up against people just for the sake of it?

Lea Turner: People do say, oh well, it goes with the territory and it is kind of like, well, yeah, but I didn’t sign up to be an Actress or TV celebrity. I haven’t ever chosen this path, it sort of happened and because I have a business that now relies on it, it’s a necessary evil. So it’s not really a life that I chose. I’m actually surprisingly introverted and so I find it’s been a constant struggle for me to get used to being so visible. I’m not superwoman. Sometimes the comments do affect me, but not for very long, because I know that those troll comments are never really about me. They always come from a place of hurt or insecurity or insignificance that those people have.

I’ve had people that have trolled me for months on end, [00:11:00] that have tried to get money from me, that have made threats on my life, who’ve threatened my son, who just say nasty things or who are waiting in the wings waiting for me to fail and then will squeal with glee that they think that I’ve tripped up. That doesn’t feel good, but then I just think, well, how sad, like how sad I’m a single parent trying to make a better life for me and my son and trying to make other people’s lives better along the way, and if you can begrudge that, that’s just really sad isn’t it? Cause ultimately that’s what it all comes back to is I’m a business woman following the money, following what will make my life better, what will make my son’s life better and where I possibly can using the platform that I have to lift others. I don’t always get it right and I don’t profess to always get it right. But I do my best and I’m constantly learning and doing better and I just think anybody that watches that and has any kind of negative opinion on it, [00:12:00] I just feel very sorry for them. They can’t be happy.

Michelle J Raymond: Get a life. One thing that you said just before is that you don’t have the energy to put into being something other than yourself. I had a personal experience of how this played out in my life on LinkedIn last year. It was a pretty big year for me personally, setting out at the beginning of the year with a goal to be the Company Pages person and the expert and I got there. I get to Christmas and I’m worn out. I can tick the box to say Company Page expert or as Lynnaire Johnston calls me Company Page Queen but what happens is, I get there and I’m exhausted because I’ve got this part of me where I’m being an expert, but on the other flip side to that is that I am really not being me, the whole me, the authentic me that cares about people, cares about the community, cares about helping other people.

And so for me personally, the layers that I’ve been able to take away, which weren’t me pretending to be [00:13:00] something other than me last year, it was just this year I’ve really been me. So I bring the Company Page expertise and I bring the Michelle that cares about community, Michelle that wants to help other people, and I think that’s the thing that you and I have in common.

So one of the things that I don’t think people realise just how much you go around not actually professing it or telling people or shouting about it, but helping other people to rise and how you strategically help those people, not in order to get something for yourself cause I don’t think it’s self-centered, I think it’s a genuine thing that you do it and it could be as simple as a post. It could be as simple as coming on somebody’s live. How do you think that people that are listening into this, what kind of actions do you think that they can take to help others rise? How do you do this on LinkedIn? Cause that’s totally in your control and nothing to do with the algorithm. So how, how can they do it?

Lea Turner: There’s so many different ways and it can be as simple as [00:14:00] saying yes to being on somebody’s podcast and please don’t flood me with podcast requests as a result of me saying that because I’m so booked up for podcasts it’s unreal.

But it can be as simple as leaving a comment on somebody’s post, right? If you see a post that’s clearly about business, that somebody is trying to advertise their services. It might not be a post that’s specific to you that’s even really relevant if you just leave a comment saying “not something I need right now, but it sounds like a great offer commenting for my network.”

You help push that post further and that may lead to that person getting seen by somebody who does need their services and you line their pockets. It’s taken you a couple of seconds to do it. It’s easy, right? You can even set a keyboard shortcut, commenting for my network, hope you get something soon. Every job post that you see, you see someone looking for work, comment, help. It does benefit that person, but it also benefits your reputation because some of your network will see those comments and some of that person’s network will see those comments and see your headline. It might increase your [00:15:00] profile view, you might even get a client because they go, oh, they seem like a nice person they’re stopping to help somebody. That’s a decent thing to do. So, I’d say definitely the least you can do is drop comments somewhere.

Or I’ve done things in the past where I’ve noticed someone from my network it’s harder to do now, but certainly previously I noticed that somebody I haven’t seen their content for awhile. Like, oh, I haven’t seen that person for a while, check their feed or they haven’t actually posted for a month.

So just drop them a message. I hope everything’s okay, right? One of my clients messaged me and I knew that they’d had some personal problems recently. And I said look, do you want to chat? And I just gave them my phone number and we had a little chat on the phone and helped them to see things from slightly different angle and hopefully to make some decisions moving forward.

You can’t help everybody, but you can help somebody every day and it can be in the smallest way. You know, there was a few people that really wanted to join my [00:16:00] membership and I knew that they couldn’t afford it, but they would super benefit from it, so I gave them free membership. And I’ve given away my digital course occasionally, never to people who ask, but people who I know it would be beneficial. I’ve just said, you know what, here you go, have access to it. I know that, that kindness will come back to me eventually, but that’s not why I do it.

Some clients, they’re struggling to make a banner and I go, oh, I’ll just do it. There’s loads of little things that you can do and it doesn’t have to be like helping financially, like donating to charities and stuff like that. It can be as simple as, you’ve worked with someone recently, leave them a recommendation, but don’t just do it on LinkedIn, do it on Google as well, leave a review.

You can lift other people in the simplest of ways, even if they post something say, a personal thing or a picture, say you look great today and not in a creepy way, but just say, you look really happy or, something along those lines, something that’s not creepy. Don’t comment on their appearance as in nice eyes.

Michelle J Raymond: Oh, we won’t [00:17:00] go there.

Lea Turner: But you can pay somebody a compliment, compliment their writing, compliment their graphics. A real compliment, something that you actually mean. I try and do it, if I see someone wearing something beautiful in the street, I would just be like, oh my God, I absolutely love that skirt. It’s gorgeous and they light up. I don’t do it all the time, but when I truly mean it I’ll drop a compliment. You watch that person light up and that person will remember that for the rest of the day, if not the rest of the week.

Michelle J Raymond: I think maybe even longer than that. For me, it’s what goes around, comes around and, there are a lot of things that I do that may not be for anything that I think in the foreseeable future that it may directly impact or come back around.

But I don’t know who’s listening or who’s in a room mentioning my name when I’m asleep. That’s my favourite thing. If I hear an opportunity or see an opportunity that I think someone in my network, it would really be good for, tag them send them to it, promote them, back them, recommend them, all of these kind of things make [00:18:00] such a big difference.

People have said to me, Michelle, you’ve grown so much in the last 12, 18 months, like how did you do it? And I’ll go, it’s not the content necessarily, it’s how much I support other people to grow and that just comes back at me, not because I asked them to, because that has, I’m doing it in order to get something back and I’m genuinely, my business motto is Good for Business Business for Good, and so I’ve got to put that out there and it comes back around cause I’m now surrounded by people who do the same thing.

Lea Turner: The more I can lift other people and watch them rise. I go like, that feels so good. It’s it sounds so, so trite, but for me like the financial games, I make it.

Obviously life-changing for me and my son going from minimum wage to, to what we are now is transformative for . But, I would give it all up tomorrow because I was still happy in our life before. I’d give it [00:19:00] all up tomorrow. If the platform that I have didn’t actually allow me to do, to work with people and help them support them and help other people grow. Because that’s the bit that feels really good.

That’s the bit that when I leave a group training session or I leave a one-to-one and someone’s absolutely beaming and full of confidence, that’s what actually lights me up. And if I couldn’t actually use the platform for that purpose, it wouldn’t be worth the work for me. I know it sounds like I’m being one of those too good to be true cheesy influencer type, Miss World speech. But that is genuinely true because for me, it’s the impact that really brings me up as well.

My confidence has increased exponentially over the last few years. If I see somebody who’s written a really great post, I’ll message them or I’ve been to their profile and seen they’ve got an amazing about section or their cover videos is really amazing, I will message them. And I’ll say, I love your about section. It made me laugh so much, or really [00:20:00] resonated with that thing that you posted and they go, oh, wow, thanks. Because they see my profile, follow me. And they’re like, damn. And she’s impressed. Now it’s nice to receive those compliments anyway, but I know there’s a certain weight behind them because of the credibility I’ve built up.

So if I can drop a compliment, like that guarantee, their next post is going to smash as well. Cause they go I’m on the right track. And you can help guide people. I just love it. Like that for me is, is the best thing of everything that I do.

Michelle J Raymond: I don’t think that this is even a numbers conversation that we’re having, because I don’t care how many followers you have and I know you don’t either, but you can make a huge difference as a micro influencer in your industry, in your niche for your target audience. You don’t need millions of followers. You need to be that person that is top of mind every single time. And how do you do that? Support other people to grow, make sure that you’re visible and genuine and authentic are the two words that come to me.

So this is the kind of thing that I [00:21:00] hate on LinkedIn as an example. I hate is when you try and follow someone, else’s script on how to do things. And so I call it duck, duck goose. So this is where someone says, don’t just connect and spam right? So don’t connect and sell pitch slap, whatever you want to call it. Right. And so someone else said here’s what we’ll do. Two warm up comments, and then we’ll send you a connection request and then whack. And so it just feels like, oh my God, you’ve just done this. None of it’s real. Go away. When you do it in order to get to something it just smells of that. People want to run the other way.

I think when you do things genuinely. It can be in the background. You don’t have to do it visibly. It could be in DMS. A simple message could really make someone’s day because as a business owner, myself, I have days where I’m like, oh my God, is this even working?

What am I doing? Someone might’ve said no to a quote that I’ve sent out, that sends me into a spin of doubt. How quickly I come back from that might be because someone sends me a message and says, Michelle, I love your posts. Or [00:22:00] thanks for helping me with this. Or I heard this conversation on Clubhouse and they were talking about company pages, so I told them about you. You know, all those kinds of things, lift me up just as much as what I’m able to help others.

I want to talk about how we actually probably more formally crossed paths because you know, we’re kind of circled in different orbits. We came together, time zones, other side of the world, all kinds of different things.

But our worlds kind of collided you came up with this brilliant idea of the LinkedIn Masterclass for Ukraine. So for anyone that wasn’t on LinkedIn at that time, I didn’t come across it. Talk me through how this idea came up and then I’m going to talk about how I got into it and how the impact of that has just been amazing. Because this is what I think the real power of LinkedIn is.

You changed people’s lives in other parts of the world. And I just think it’s insane. So tell me what happened. How did it come about?

Lea Turner: When the Ukraine war first started? I felt helpless like everybody else. And [00:23:00] I’ve been trying to avoid the news since COVID, because I just found it super stressful and I prefer to stay in my happy little bubble or I get crushing anxiety as an empath.

I had happened across something on the news and there was a woman and a son and they were sort of hovered in the corner of a train station, hungry cold all this. And I was just like, oh my God. And what I could see was me doing that, you know, this woman looked like me, her son looked like my son.

It could just be us. I woke up on the Saturday. I had a really bad night’s sleep on Friday night and just felt absolutely full of anxiety. Couldn’t sleep. It just really, really played to my mind. I woke up on Saturday morning. I was like, I need to do something, to feel less helpless. I messaged my friend, Chris.

I was like, I’m going to do something I’m gonna do. I set it up on Calendly to sell tickets for a two hour webinars and I haven’t even asked any experts. I’m just going to do it. And if they don’t join, I’ll do it myself. So I put the tickets on sale and I think they were already selling before I’d confirmed who was going to be part of it, my posted about it.

You [00:24:00] DM’d me saying, if you want another expert, I was like, yeah. And I’d messaged John Esperian and Andy Foote for Richard van der Blom and Ariel Lee. They were all like boom in straight away. And I knew that the price point that I chose was totally accessible to everybody.

Like it was 30 pounds. So what’s that like six 50, $60? It was accessible to everyone .It was tax deductible on their business. So I was like, okay, I’m just going to go for it. And within two, I think it was two or three hours. Chris Lomas from Hope4 had like two and a half thousand pounds in his hand spending to help Ukraine because the money came straight into my like Stripe account.

And I thankfully had it in my business account. So without even waiting for it to transfer, I was like, boom send it over, send it over, send it over. And by the end of the week, by I think day three, it had reached 20,000 pounds, which was, they were buying microwaves and paying for heating and buying food and supplies and clothes and a tumble dryer. So they can wash and thin the dirty clothes that the [00:25:00] refugees were in.

Then it spiraled even more. We ended up with 900 people buying tickets, 950 people. We had to get a company in to run the tech because it spiraled out of control. Then we got some PR people involved who got us all over the internet, like business news websites and on local radio.

Then a couple of companies saw our plight. Bidfood, which is like a manufacturing company donated I think it was initially like 25,000 pounds of food and water. And then a haulage company donated the transport to get it over to Moldova border. They’ve got corporate sponsorship of over 50,000 pounds off the back of the publicity.

I think Chris messaged me recently and I think he said the total amount of funds and donations that they’d received had hit nearly 200,000 pounds. In food and money and supplies [00:26:00] and all off the back of like one little idea that my friends supported and then LinkedIn just embraced and we rode the wave as much as we could.

Of course I got the comments of she’s just doing it for publicity. Which was a pain, but still expected. Even though I’d like actually actively said to the people on the news, like, I don’t want anything. Don’t link to my website. I can’t help if someone Google’s my name, but don’t link to my website.

There was no backlinks, there was nothing in the press about like my business or anything like that, or any of our businesses, other than that we were LinkedIn trainers. So we were quite avid about that, because that wasn’t the point of it. But trolls will be trolls.

Michelle J Raymond: It was an interesting experience for me because I had the same thing. People, they would go, oh yeah, that’s nice. You’re doing that raise that money thing, but oh you’re so lucky to be on stage with Leah and John and Richard and Ariel. And I was like what?!? No, no, no, no, no. That’s like rewind this. I found it [00:27:00] really hard to deal with.

Cause I was like, do you not know me? Like I am busting my chops, helping people all the time. Yeah. I was like, hello? Okay, fine. You know, I, I am not worthy. It was just craziness. But the greater good was something that I know has had such a huge impact and continues to have an impact . I’ve stayed connected to Chris because we’re just like two little twins.

I love seeing the work that they’ve done. But this was only possible because you’d built so much trust from your followers and your connections. That it was the trust that they had, we had as other trainers that this was real, it was legit. It was going to make a difference and it was coming from the right place.

And I think this is where people miss you can do things on a scale that’s bigger than just what one person can do. And that is the real opportunity that I think LinkedIn is in general. When you start getting out of your own little space and start seeing the opportunity, like the fact that we’re on opposite sides of the globe, having this [00:28:00] conversation is not lost on me. Every single time I have these conversations with anyone in the world, is it not just crazy for the cost of some internet we can do this and collaborate and rise altogether. I am just so grateful I got to be a part of it. I’m even more grateful that we got to make a bigger difference to people that we’ll never know.

We’ll never meet.

Lea Turner: It’s an amazing experience as well wasn’t it. Like actually on it, it was so emotional with the videos and Chris talking and saying thank you to everyone. It really did feel like being part of something truly special. That will be the highlight of my career for some time I think.

Michelle J Raymond: Look, I cried I don’t know how many times. Every time I watch that video I cry because you can see the direct connection between my skills as a company page expert, yours getting people to build their personal brands and everybody else that was on that stage.

But the people that bought a ticket, there were people that bought tickets for other people. There were people that helped promote, that did posts, that liked, that commented. There is so much good that happens beyond those of us that [00:29:00] presented. Alexandra volunteered to run the event for us when it grew legs. I just remember being blown away, that there was so much good in the world. And it was coming from our skills on LinkedIn, in our community, on linkedIn.

Lea Turner: Yeah. The power of community. Like there are so many things that are possible when you build a community of people that care about your success. As much as you care about theirs. For me, that’s the real thing I love about LinkedIn, more than anything else is having that community around you.

Some people will say, oh, when you turn your computer they don’t even care? I’m like they do. They text me. If I don’t post for a day, they’re texting me. They message me on Instagram. You okay? People do care and they do notice. And unless you actually get involved, you’ll not experience it. But when you do start to experience it, its properly, its properly magical.

Michelle J Raymond: Yeah, absolutely. So I think properly magical is the way I would describe it as well. Every show I ask my guests to give the audience one tip that [00:30:00] they think would make a difference, if you want to go and take some action today. If someone’s listening in, they’re inspired, they want to come and be this force for good. Where do they start on LinkedIn? What’s one thing that they can do today?

Lea Turner: One thing that they could do today, go and send a message to somebody whose content you absolutely love and tell them that you love it and why? Don’t all send one to me. That’s very sweet of you, but send one to somebody else. Because I get them every day. But go and send one to a smaller creator whose content you enjoy, that you’ve never told them that you really enjoy it. Just send them a message and tell them why you enjoy their content, because that will help inspire them to continue to create content and know that somebody is actually listening. Someone who has not been getting loads of big engagement.

Michelle J Raymond: Absolutely. And it will make all the difference. I promise you that that message will stay with them for the rest of time. I don’t think that any of us ever forget those little messages.

Lea Turner: I keep them all in my smile file.

Michelle J Raymond: I’m the [00:31:00] same. The way that I would also do that is I leave recommendations for people on their profiles. Because my language of love is words of affirmation. So I love them. So I figured that everybody else out there loves them. But it’s one of those things that we often don’t think to go and do. This is my friendly reminder to people that, if you can send them a message, like Lea suggested and let them know that you enjoy their content, encourage them to keep going. Alternatively go and drop a recommendation so that they also get to find out that way.

Leah, it has been fabulous. To everyone that’s joined us today. Go and be a force for good. The world needs more of it. And if we can be a part of it, just let us know. Cheers. Thank you. Bye.

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