Do Good Business
With Good People
I QUIT! Right on the spot. The business owner I worked for reneged on a $2M deal I had secured. In business, you only have your reputation, and I wanted to protect mine no matter what.
At that moment, I decided it was time to start my own business and create a force for good. It wasn’t easy to work out what the business would be.
I did what I always did. I reached out to help a LinkedIn connection with tips to improve her content on LinkedIn.
I was lucky that her response was, “Michelle, how do you know all of that? I wish I could learn from you.”
This question was my lightbulb moment.
Good Trading Co was created to offer LinkedIn Strategy and LinkedIn Training for B2B businesses and their employees to become the go-to choice in their industry.
I’m passionate about small but mighty businesses. I love the agility and real impact that can be made to stand out and get noticed for perfect fit opportunities.
Watch the whole story here.