Our mission

Do Good Business
With Good People

I QUIT!  Right on the spot. The business owner I worked for reneged on a $2M deal I had secured. In business, you only have your reputation, and I wanted to protect mine no matter what. 

At that moment, I decided it was time to start my own business and create a force for good. It wasn’t easy to work out what the company would be.


I did what I always did. I reached out to help a LinkedIn connection with tips to improve her content on LinkedIn.

I was lucky that her response was, “Michelle, how do you know all of that? I wish I could learn from you.”

This question was my lightbulb moment. 

Good Trading Co was created to offer LinkedIn Strategy and LinkedIn Training for B2B businesses and their employees to become the go-to choice in their industry. 

I’m passionate about small but mighty businesses. I love the agility and real impact that can be made to stand out and get noticed for perfect fit opportunities.

Watch the whole story here.

Michelle J Raymond Good Trading Co LinkedIn Strategist
Founder - Michelle J Raymond

Built on Authenticity and Heart

We Work Best With

We know that our clients must share our values for Good Trading Co to get the best results for your business.

Your business can be anywhere in the world; we are not industry-specific.

Our clients are on a business quest.

To be the best. To make an impact. To build a legacy.

Firstly, you recognise that your ideal client is on LinkedIn. You are looking for a competitive edge and want to fast track your success on the platform. You have better things to do with your time than deep dive into LinkedIn and eventually learn for yourself.  

You acknowledge our LinkedIn expertise and know that strategically you can be more effective by investing in LinkedIn Strategy, LinkedIn Training or LinkedIn Coaching

Good Trading Co LinkedIn Company Page
Follow the Good Trading Co LinkedIn Company Page

Meet Our Team

When you own a business, you realise that it takes more than subject matter expertise. A stand out company also pays attention to detail in the day to day. At Good Trading Co, we have that winning combination. Two complementary skill sets come together to deliver LinkedIn expertise that runs smoothly. 

Michelle J Raymond – classic front of house. You will find Michelle – creating content, podcast host, LinkedIn Live producer, LinkedIn Pages Expert Speaker, and LinkedIn trainer. Michelle loves to connect and have conversations, especially those that lead to collaborations and ultimately build communities.

Liliane Abboud – classic back of house. You won’t necessarily see Liliane. As an introvert, she prefers to stay in the background. She brings everything together to ensure Good Trading Co provides the best customer service and runs smoothly. A master organiser, who takes care of LinkedIn Event set up, will schedule your training and looks after finance.

Michelle J Raymond Good Trading Co LinkedIn B2B Strategist

Michelle J Raymond

Chief LinkedIn Strategist

Liliane Abboud 1

Liliane Abboud

Head of Operations

Good Trading Co Global Client Map

Good Trading Co is headquartered in Sydney, Australia. With all the technology available today, working with clients worldwide is easier than ever. We work to suit your time zone. Our goal is to work with all 200 countries where Linkedin is currently present. Will your country be next?