Are you missing out on attracting opportunities because your company and employees are invisible on LinkedIn?
With 800 million LinkedIn members, LinkedIn remains the number one trusted platform for B2B marketers.
However, without a social selling strategy in place for your business that includes optimised LinkedIn Pages and employee Profiles, content creation schedules and vital employee advocacy programs, you could be missing out on more significant opportunities.
If your ideal customer is another business or a professional, we know they are on LinkedIn. So, stay top of mind by building a well-defined impactful company brand on LinkedIn that will create inbound leads.
Together we can ensure your LinkedIn presence boosts your business reputation and revenue.
"A goal without a plan is just a wish."
"An investment in knowledge pays the best interest."
"A coach is someone that sees beyond your limits and guides you to greatness!”
"Do what you do best. Outsource the rest."
"Why fit in when you were born to stand out?"
"Design is the silent ambassador for your brand."
"You too are a brand. Whether you know it or not. Whether you like it or not."
"A leader is one who knows the way, goes the way and shows the way."
Chief Social Strategist
Two things about me – I love problem solving and I love helping people. I’m passionate about sharing my knowledge with others to help them grow their businesses.
I firmly believe there is enough opportunity for us all and we will achieve our goals faster if we work together.
Good Trading Co is a way for me to share my passion. I love helping others harness the power of the LinkedIn platform.
I started using LinkedIn for social selling around six years ago and have generated millions of dollars of sales using only the LinkedIn free tools.
I’m still blown away by the opportunities that LinkedIn brings. There is so much to learn from people all over the world.
The DIY LinkedIn training I crafted on over six years of research and will bring you quick results.
I want to work with business owners who are passionate about what they do. I will teach you how Linkedin will give you a competitive edge.
If you didn’t grow up around social media but are awesome at what you do -private coaching will give you confidence.
Michelle Raymond is the go-to expert for LinkedIn Company Pages. We work together for mutual training and I always learn so much from her. She's smart, a natural teacher, and a talented write. With her 20+ years as a top sales leader, she has a keen eye for successful social selling. I follow all her client company pages because they're so engaging, informative, and fun. I won't trust anyone else to help my clients with their LinkedIn company pages.
I've had the pleasure of working with Michelle at Dandi Day, LLC. She's completely overhauled our Linkedin Company page and helped us start to grow a meaningful audience. I appreciate her professionalism, generosity of education on how to maximize what we're doing on LinkedIn, and her insights on copy and posts. She's made the experience fun and exciting rather than just a tedious task on a to-do list. Grateful for her and the work she's doing with Good Trading Co. I've already referred her to several friends to get going. Everyone needs Michelle on their team!! Sara Davenport
When seeking advice on using LinkedIn as a platform for growth and development both for my own business (PharmaScope Pty Ltd) and on behalf of The Australian Society of Cosmetic Chemists. I've found Michelle to be extremely professional, knowledgeable, and helpful. Michelle is open-minded, resourceful, and generous with the information she imparts, possesses an enthusiasm for her work that can not be denied, and is genuine and true to the business she is creating. If you are looking to explore what opportunities the LinkedIn platform could provide to grow your own business, need advice around strategies, or want to outsource your content. I highly recommend investing the time to reach out to Good Trading Co - the name says it all 🙂
Michelle provided our social media staff a LinkedIn Masterclass which was incredibly informative but more importantly for us, was very practical. It provided a ‘hands-on’ session where the staff were able to put theory into practice and clearly understand the techniques. The staff were highly engaged and very motivated after the training whereby they implemented the learned techniques immediately. Already we are getting results around our key objective of increasing followers and gaining greater post engagement. I highly recommend this training to any business that wants to engage with their customers on a deeper level, thank you Michelle!🥇🥇🥇
I reached out to Michelle for help with our social media strategy. After over 110% growth of followers last year thanks to a new social strategy (and probably Covid effects) we were sadly leveling out! Our followers increases just weren’t coming anymore. Michelle did an audit of our company page and posts and recommended updates to our strategy based on her expertise. Awesome job. Quick turnaround. Can’t wait to put it into action! Thanks Michelle!!!
I strongly recommend Michelle as the knowledge that Michelle has is extensive and it saves a lot of time and effort learning all that Michelle knows. My company used Michelle to do some training and it started us on a journey with LinkedIn that we do see will add value to our business in the long term. With all things there is no easy way to do things like LinkedIn, however having the right help in the first place helps a lot and this is what Michelle gave us. Michelle, thank you for the initial assistance and the ongoing help, I only yesterday pointed Caitlin in a direction that you recommended
Michelle truly walks her talk. She knows LinkedIn profiles, sales and how to maximise the benefits of your LinkedIn profile. Michelle is a true professional, gets the job done and delivers results. If you're looking to up your game on LinkedIn then Michelle is the person to position you for success!
If you would like to know all about LinkedIn and where it can take you, your business or both. I would highly recommend a training session with Michelle, she is generous in her sharing of knowledge and offers tailored examples to get you going faster! Thanks Michelle it was inspirational, educational and FUNTASTIC!