Chief LinkedIn Strategist
When you own a small business, there is always a long to-do list and never enough time in a day to get it all done.
It can feel like you are spinning plates hoping that none smash.
The clients I’ve worked with always arrive with a similar opening line “I know our business should be on LinkedIn BUT……”
The “but” is normally a lack of time or resources. Combine this with a fear of sales, a limited understanding of LinkedIn, and then the business remains digitally invisible.
Recognised as the go-to global expert on LinkedIn Company Pages, I called on my two decades of high-level sales and leadership experience, including almost ten years of social selling on LinkedIn. I designed the G.T.C™️ LinkedIn B2B Strategy and training products to fast track your business success.
All products are designed to minimise effort and keep you focused on running your business by teaching you proven strategies to boost your brand awareness, attract the right opportunities and give your business a competitive advantage.
Over time I’ve learnt that my gift is being able to research and present ideas to all levels of business in a way that will inspire business owners and their employees to take action.
At Good Trading Co, we know you are the kind of small business owner that wants to lead your industry.
You need a clear strategy to get real results on LinkedIn to do this.
The problem is you never seem to get around to it as time runs out, which makes you feel frustrated as you know you are missing out on opportunities for your business.
We believe there is already too much on a business owner’s plate, especially when starting. We understand it can be confusing and time-draining trying to work out what works best on LinkedIn for business.
We have researched for you, and here’s how the G.T.C™️ LinkedIn B2B method works – Game Plan, Tactical Analysis and Calibration.
So, business owners, you can stop feeling overwhelmed that you don’t get started on LinkedIn or stop getting frustrated. You aren’t seeing results and start to maximise the return on the time you invest in LinkedIn.
Michelle Raymond is the go-to expert for LinkedIn Company Pages. We work together for mutual training and I always learn so much from her. She's smart, a natural teacher, and a talented write. With her 20+ years as a top sales leader, she has a keen eye for successful social selling. I follow all her client company pages because they're so engaging, informative, and fun. I won't trust anyone else to help my clients with their LinkedIn company pages.
I've had the pleasure of working with Michelle at Dandi Day, LLC. She's completely overhauled our Linkedin Company page and helped us start to grow a meaningful audience. I appreciate her professionalism, generosity of education on how to maximize what we're doing on LinkedIn, and her insights on copy and posts. She's made the experience fun and exciting rather than just a tedious task on a to-do list. Grateful for her and the work she's doing with Good Trading Co. I've already referred her to several friends to get going. Everyone needs Michelle on their team!! Sara Davenport
When seeking advice on using LinkedIn as a platform for growth and development both for my own business (PharmaScope Pty Ltd) and on behalf of The Australian Society of Cosmetic Chemists. I've found Michelle to be extremely professional, knowledgeable, and helpful. Michelle is open-minded, resourceful, and generous with the information she imparts, possesses an enthusiasm for her work that can not be denied, and is genuine and true to the business she is creating. If you are looking to explore what opportunities the LinkedIn platform could provide to grow your own business, need advice around strategies, or want to outsource your content. I highly recommend investing the time to reach out to Good Trading Co - the name says it all 🙂
Michelle provided our social media staff a LinkedIn Masterclass which was incredibly informative but more importantly for us, was very practical. It provided a ‘hands-on’ session where the staff were able to put theory into practice and clearly understand the techniques. The staff were highly engaged and very motivated after the training whereby they implemented the learned techniques immediately. Already we are getting results around our key objective of increasing followers and gaining greater post engagement. I highly recommend this training to any business that wants to engage with their customers on a deeper level, thank you Michelle!🥇🥇🥇
I reached out to Michelle for help with our social media strategy. After over 110% growth of followers last year thanks to a new social strategy (and probably Covid effects) we were sadly leveling out! Our followers increases just weren’t coming anymore. Michelle did an audit of our company page and posts and recommended updates to our strategy based on her expertise. Awesome job. Quick turnaround. Can’t wait to put it into action! Thanks Michelle!!!
I strongly recommend Michelle as the knowledge that Michelle has is extensive and it saves a lot of time and effort learning all that Michelle knows. My company used Michelle to do some training and it started us on a journey with LinkedIn that we do see will add value to our business in the long term. With all things there is no easy way to do things like LinkedIn, however having the right help in the first place helps a lot and this is what Michelle gave us. Michelle, thank you for the initial assistance and the ongoing help, I only yesterday pointed Caitlin in a direction that you recommended
Michelle truly walks her talk. She knows LinkedIn profiles, sales and how to maximise the benefits of your LinkedIn profile. Michelle is a true professional, gets the job done and delivers results. If you're looking to up your game on LinkedIn then Michelle is the person to position you for success!
If you would like to know all about LinkedIn and where it can take you, your business or both. I would highly recommend a training session with Michelle, she is generous in her sharing of knowledge and offers tailored examples to get you going faster! Thanks Michelle it was inspirational, educational and FUNTASTIC!